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After 25 years, Netflix’s original business is shutting down. clearly We’re “phasing out” DVD rentals (i.e. DVD.com) and will be shipping out the last movie discs on September 29th. Simply put, shrinking demand for physical rentals has made it “increasingly difficult” to provide the quality of service that companies demand.
Netflix ships first disc (beetle juiceSince then, we’ve mailed over 5.2 billion movies in signed envelopes (almost all before 2019) to over 40 million customers. You know the story after that. The company began streaming his on-demand videos in 2007, and the business grew rapidly, and in 2009 he became Netflix’s most popular service. 2016. At that point, the company had turned to producing original streaming shows and stopped mailing his DVDs on Saturday.
There are also financial incentives to stop renting discs. Netflix is recovering from his 2022 slump, but Q1 profit it was still bad than they were a year ago. Subscriber growth is also relatively slow, with 1.7 million new users. The decision to do away with mail-in DVD units could help Netflix cut costs, even if the savings are relatively small. The disc market has declined sharply and steadily over the years, according to VideoScan/MediaPlayNews data — sales alone fell 19% from 2021 to 2022.
It’s a sad moment for home video fans, though. Netflix played a big role in shaking up the movie rental business. Where retailers like Blockbuster dominated in his 1990s and early 2000s, Netflix helped people stay home. Blockbuster and other rivals entered the market years later, but fought for traction. Retail rentals are still available through Redbox kiosks and similar options, but it’s safe to say that Netflix has changed expectations forever.