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Business branding and personal branding go hand in hand, especially for companies led by knowledgeable and charismatic founders. Therefore, it is understandable that so many entrepreneurs and executive professionals develop their own online personas and audiences. It’s no longer enough to just offer your talents to recruiters. It would be ideal to package the built-in:
The best social platform for growing your personal brand is LinkedIn.
RELATED: 8 mistakes leaders make every day on LinkedIn to avoid
Having spent years as a social media consultant, I have seen first-hand how LinkedIn has become a powerful tool for executives to extend their brand’s reach and grow their digital following.
Here are some reasons why company executives should be active on LinkedIn:
build credibility and trust
LinkedIn is a professional social network and the primary place for people to learn about your professional experience and skills. By creating a strong LinkedIn profile for him and sharing valuable content, you can build credibility and establish yourself as an industry expert. This helps build trust with your audience. This is essential to building your personal branding and running a successful business.
First, enable Creator Mode on your LinkedIn account. When enabled, your account will display a follow button instead of a connect button, allowing other users to see your posted content without having to approve every connection request.
Creator Mode helps you grow your personal brand by expanding your connections and getting your content to a wider professional audience on LinkedIn.
Grow your network
With over 700 million users worldwide, LinkedIn is a great platform for growing your network. By connecting with other professionals in your industry, you can develop relationships that lead to new business opportunities, partnerships and collaborations. The site also allows you to join groups and discuss with like-minded professionals. This will help you learn and grow in the industry.
Feel free to add people you don’t know on LinkedIn but are connected to each other. Because to expand your reach, you need to add people who are relevant to your field of work, which you may not know personally.
Adding a LinkedIn URL to your email signature will direct your contact experts to your page, creating a more consistent connection.
Related: 5 Tips for Writing LinkedIn Posts That Drive Valuable Engagement
Increase brand awareness
LinkedIn is a powerful platform for building brand awareness. By sharing your content, you can reach a wider audience and extend your brand’s reach. You can also use popular social media networks to promote your business and share company updates. By being active on the platform, you can ensure that your brand is the number one concern of your audience.
As with any social media platform, hashtags can be an important way to increase your personal brand exposure. Hashtags work just like platforms like Instagram and Twitter, ultimately increasing engagement and reach on every post.
There are also some tricks you can take advantage of when using hashtags to make your posts easier to find. For example, if you use the hashtag “LinkedIn Executives”, enter “#LinkedInExecutives”.
Don’t get hung up on the number of hashtags on a simple post. One or two per post should do the trick. Keep your hashtags short and simple, as shorter hashtags are usually more popular. You can also follow specific hashtags to see specific content in your feed. You can do this by searching for a specific hashtag and tapping the “Follow” button.
Establishing a personal brand and business tone is also a highly effective way to grow your personal brand, expand your company’s outreach, and generate loyal customers. Your tone of voice shows your personality and brings your visual assets to life. Done right, it can be a valuable bulwark against negative situations and build your personality. Even if your product or service is particularly unique or different from what the market offers, that doesn’t mean your approach has to be equally dime.
When considering the tone of your personal or business brand, it is imperative to consider exactly how you want to communicate to your partners and customers, both verbally and in writing, what style guides you want to follow, and how you want to comply. is. All of these really work.
Leveraging hashtags and establishing the right tone can make the difference between growing your personal brand and stalling it.
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attract top talent
LinkedIn is also a great platform for attracting top talent to your company. By sharing company and culture updates, you can showcase your business’s uniqueness and attract the right candidates for your organization. You can also use LinkedIn to post job listings and connect with potential candidates.
Along with these benefits, LinkedIn is also an ideal platform for building a personal brand. Unlike other social media platforms, LinkedIn focuses on professional development and career progression. By sharing content and engaging with your audience on your site, you can establish yourself as a thought leader in your industry and build a brand synonymous with your business.
So if you’re a company executive looking to expand your brand’s reach, don’t overlook the power of LinkedIn. By actively participating in the platform, you can build trust, grow your network, increase brand awareness, and attract top talent. And building a strong personal brand on LinkedIn can help ensure the long-term success of your business.