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Starting April 25th, advertisers using Microsoft’s social media management tools will no longer be able to access Twitter on their dashboard.As Mashable first reported that the tech giant is announced On the Advertising Platforms page, smart campaigns using the Digital Marketing Center’s multi-platform tools will no longer support social networks after a few days. The announcement comes almost a month after Twitter revealed how much users would have to pay to access its API. The company has been less aggressive when it comes to pricing for enterprise customers. Wired It was previously reported that the cheapest package they have available is $42,000 per month.
Microsoft could easily have paid that amount, but it seems they chose to do away with Twitter instead. If you remove website support in your social media management tool, advertisers will no longer be able to use it to create, manage, and schedule draft Tweets, or view past Tweets and engagements. “Other social media channels such as Facebook, Instagram and LinkedIn will remain available,” Microsoft said in its announcement.
After Microsoft’s announcement, Elon Musk responded to a tweet reporting the decision, threatening legal action against Microsoft. “They used Twitter data to train illegally. Time for lawsuits,” the Twitter owner wrote. He didn’t elaborate on how Microsoft used his Twitter data to illegally train something, but that Microsoft is a major backer of his ChatGPT developer’s OpenAI. is worth noting. The executive, who co-founded OpenAI in 2015, has distanced himself from the organization and has recently been a vocal critic of chatbots and his AI as a whole. Musk recently revealed plans for his own AI company that could rival OpenAI and his Google.
They used Twitter data to illegally train. litigation time.
— Elon Musk (@elonmusk) April 19, 2023
It remains to be seen if Musk’s lawsuit threats will actually materialize. Regardless, Microsoft’s decision comes at a very bad time for Twitter. Since Musk took over, the website has steadily lost advertisers, with less than half of the top 1,000 advertisers, according to digital marketing analytics firm Pathmatics by Sensor Tower. spent money on advertising in January.