36% of the top 1,000 crypto projects went silent on blogging this year

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Over a third of the top 1,000 crypto projects (a term that includes both crypto companies and individual tokens) have not published a single new article on their respective websites in 2023.

According to the May 1st survey report According to Guerilla Buzz, a blockchain marketing agency whose clients include CoinGecko and cryptocurrency exchange AAX, a staggering 35.8% of the top 1,000 cryptocurrency projects launched websites with newly written content this year. could not be updated.

Additionally, less than half (49.7%) of those 1,000 projects will have posted two or more new articles in 2023, according to the report.

Researchers at Guerrilla Buzz say the inspiration for the comparative study came after realizing that “many cryptocurrency companies do not prioritize a strong marketing foundation.” Instead, most of these companies focus their efforts on “generating token sale hype” and “choosing short-term growth spikes” rather than prioritizing long-term organic growth. I am choosing to

The paper claims that the research methodology is ‘simple’ yet ‘labor-intensive’. First, researchers manually went through his websites corresponding to the top 1,00 cryptocurrency projects to see if they had blogs. From there, they assessed the number of articles published in recent years and looked at how many new blog posts will be published in 2023.

Among the top 10 crypto projects, Binance’s BNB chain is the clear leader in blogging, with 59 new articles published this year. Polygon (MATIC) came in second with 36 new posts, followed by Cardano (ADA) with his 12.

The paper also found that the best and most popular blog website for crypto projects is the free blog hosting website Medium. This is reportedly a well-established practice since the first coin offering craze of 2017. Thousands of new projects sprang up in the space of a few months, many of which were little more than his one-page website. White Paper and “High Promise of Technological Revolution”.

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In particular, Medium is still the go-to platform for many crypto project blogs, but it may not actually be the best choice for companies looking for long-term growth.

“By relying on Medium’s platform, these companies are essentially driving Medium’s traffic and growth instead of their own,” the researchers wrote.

“Medium’s excellent on-page SEO features and high domain authority may have made it an easy choice for crypto companies looking to generate buzz quickly, but focusing on short-term gains may prove detrimental in the long run. may not be sustainable.”

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