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Daman Jeet, Co-Founder funnel kitis a suite of sales tools that help streamline the checkout process for over 18,000 businesses.
Wondering if your business can benefit from a Coming Soon page? If so, you’re probably not alone.
This marketing tool makes it easy to educate your audience, grow your prospect list, and connect with people who might find value in your product or service.
As the name suggests, the Coming Soon page gives users a teaser of what you and your team are working on. Those who are genuinely interested in new products and services can subscribe and stay up to date through our sign up form.
Through my work at my company, which provides sales tools for e-commerce companies, I’ve realized that a mistake many marketers make is assuming that they don’t need a Coming Soon page once their site goes live. In fact, this type of landing page is useful regardless of your industry or how long you’ve been in business.
Here are four situations where Coming Soon Pages can help your business.
1. I am about to launch a new website.
The most common example of when a Coming Soon page is useful is when launching a new website. Many businesses he has seen leaders create stand-alone landing pages while preparing the rest of the site to go live.
Use this opportunity to invite visitors to your email list so they can receive updates along the way. You can even incentivize users further by offering early subscribers exclusive coupons on launch day.
When developing a Coming Soon page in this context, it is important to provide enough information to the visitor to get them interested in your website. Avoid general statements and instead focus on addressing your target audience’s goals, pain points, and needs.
2. We are expanding our product catalog.
You can also use your Coming Soon page to promote new products and services.
For example, let’s say you own a Software-as-a-Service solution for email marketing, but recently decided to get serious about social media marketing. Decide to keep the first site dedicated to email and create a new brand and website for your social media marketing software. Rather than expecting visitors to stumble upon your site, you can add a Coming Soon page to let existing visitors know that you have a new product in development.
The key to maximizing early conversions with this strategy is giving users time to sign up and expect your product. Coming soon pages that are only live for a week don’t get much attention. On the other hand, if you let your Coming Soon page sit for six months, people will forget about your brand completely.
As a general rule of thumb, we recommend promoting your landing page 1-3 months before you publish it.
3. We are in the process of rebranding.
Rebranding is the process of changing details about your company, such as your logo, products, or color scheme. There are many reasons why a company might want to rebrand. Common causes include:
• Modernize your company to meet today’s socio-economic standards
• Separate the company from a large number of competitors
• Expanding market reach (similar to developing new products)
• Put distance between negative associations
Some of the brand changes, like Apple, don’t change much. Removed the word “computer” from the name But other rebranding is a little more daring. Consider Starbucks, for example. removed the entire name from the logo and stuck with the iconic siren.
Regardless of the size of your company, you shouldn’t switch from one brand to the next overnight. Consider creating a Coming Soon page to connect with your users and let them know what changes are coming in the future. Keeping your audience informed will prevent them from panicking when your site sees a shiny new logo the next time they visit.
4. Growing interest in other marketing platforms.
Finally, our Coming Soon page helps drive interest in other marketing platforms. For example, if you’re a new business owner and you’re setting up an email list for the first time, you should create a Coming Soon page so people know what happens when they sign up.
This strategy can also be used to grow your social media channels. You want to start a group on LinkedIn, but first you want to build a community around that idea. Including a landing page that describes what you want to achieve in your community will help your message resonate with your users.
Some business owners use this strategy to facilitate future partnerships. Coming soon pages are very beneficial in this situation as they connect your company to another trusted brand and act as social proof.
back to you
As you can see, there are many examples of how Coming Soon Pages can help business leaders and marketers. The most important thing to remember is that these pages are designed to appeal to your audience. Whether you’re rebranding, offering a new product, or launching a new website, your users want to know how interacting with your brand can help them reach their goals. A page that will help you.