- Over 3 million content creators are now registered on the subscription-based platform OnlyFans.
- CEO Ami Gunn said he has identified Latin America and Australia as future growth markets.
- Gunn said there was a “massive increase” in participating creators last year, with the total up almost 40%.
The number of creators who signed up for OnlyFans surged by about 40% last year, bringing the total number of subscription platforms, mostly adult content, to over 3 million.
CEO Ami Gang said at the Web Summit in Rio de Janeiro, “We’ve noticed a huge increase in the number of creators as well as fans joining the platform. OnlyFans is a very global business, with over 100 countries. I think it’s because it’s expanding into the world,” he said. last week.
The company is now setting its sights on Latin America and Australia to further increase that number.
“We are looking at growing our business and Latin America is a big part of that,” Gunn said. “We recognize that Latin America is a significant growth region for our company and we believe that creators will have the opportunity to be exposed to a global audience.”
Gunn said OnlyFans, which generated nearly $1 billion in revenue in 2021, has also identified Australia and parts of Europe as growth regions.
OnlyFans owner Leo Radvinsky has made over $500 million from the platform since 2020. He took control of his parent company Phoenix International for an undisclosed amount in 2018, two years after he was founded by British entrepreneur Tim Stokely.
Gunn, who joined the company in 2020, served as chief marketing officer until being promoted to CEO in late 2021 when Stokely sold his stake and stepped down.
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