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Taco Bell is in the midst of a trademark battle that would allow the company to fully live-mass.
The phrase “Taco Tuesday” is widely used in a variety of ways, from local restaurant promotions to dinner parties. However, it turns out that a company actually owns the rights to print and use the phrase commercially. This honor goes to his Midwest-based fast food chain, Taco Johns, which has owned the trademark since 1989.
This means that Taco Bell could face legal action from rival taco chains if it wants to run “Taco Tuesday” promotions, ads, or any kind of branding without asking for explicit permission. do.
Taco Bell on Tuesdays (of course) filed a formal petition The United States Patent and Trademark Office requires the phrase “Taco Tuesday” to be “freely available to all who make, sell, eat, or celebrate tacos.”
L liberation taco Tuesday courset file via Taco Bell
The brand played cheeky with the new lawsuit on social media, posting catchy phrases on Twitter.
Feeling chaotic… Taco Tuesday.
— Taco Bell (@tacobell) May 16, 2023
The phrase originated at one Taco John’s restaurant as part of a promotional deal to sell two tacos for 99 cents (originally ” It was spelled “Taco Tuesday”). It was later expanded to other franchisees and eventually registered as a trademark.
“At the end of the day, we are lovers, not fights, at Taco Johns,” said Jim Creel, CEO of Taco Johns. entrepreneur on mail. “But when the big bad bully threatens to strip us of the mark our ancestors created decades ago, it just sounds hollow to us. If it means filling the pockets of the legion of lawyers, we’re not interested. ”
Taco Johns has 40 days to respond to Taco Bell’s request. It could take him over two years before a decision is made.
“Taco Bell does not seek any damages or trademark rights with respect to Taco Tuesday. release Regarding legal documents. “By filing a legal petition, Taco Bell respects the right of people to gather on Tuesdays and every other day to celebrate Taco Delight.”
Hmmm!brand was going up 23.7% on a one-year basis as of Tuesday afternoon.