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“It’s not another portal… I hear you whine. Sadly, yes. Only this time it’s different.” In the opening sentence of a press release he shared with Investstate, he said Investstate is an online real estate company with a “difference.”
Travis founded the online agency MoveSelf in 2017, now closed, but specializes in computer science.
He said he has written computer code in more than 30 different languages in the past, but now wants to look to the housing market, launching a new real estate portal, Find Properties, to rival the real estate market. seeking financial assistance from an agent to support A major player in the sector.
Travis said he was “fed up” with agents “constantly complaining about ever-increasing portal fees and doing absolutely nothing about it.”
He said he hopes to use his experience in the technology space to launch a product that helps agents take back control of their real estate properties.
He said: “Previous attempts have seen realtors demutualize mutual companies, sell privately owned portals to marketing firms, and fail shareholder-supported portals (possibly resulting in another Rightmove minus a stagnant tech stack). ), and more recently we have seen portals attempt to collect real estate agent data without permission.
“So it’s understandable why agents would be skeptical of new portal offerings, especially since the proponent of this portal service is a former real estate sales platform founder who sought to give homeowners more control. is. [MoveSelf].
“But Find Properties is unlike any previous attempt. Shareholders will not be majority-owned. Agents will be able to collectively shape the development of the portal and control the cost of subscription fees. And, importantly, agents regain control of their data.
Travis argues that “nothing changes without action”.
“This is my attempt to help a beleaguered industry and use my experience in technology to launch something that produces tangible results,” he added.
Travis provided the following information for agents to consider:
What is Property Search?
Find Properties forms the basis of a collective effort to create a portal that realtors can manage. In its current form, this is a minimal viable product (MVP) property portal hosted on temporary hardware and includes some sample data (due to the small amount of sample data, You’ll need to broaden your search when testing the platform.)
Some of the features are:
list of basic properties – A basic real estate listing directs potential customers to the realtor’s website for more detailed information. By reducing Find Properties functionality, agents can differentiate themselves by improving her web presence and raise agency standards by stimulating competition.
Find nearby places – Search nearby places (schools, airports), not just areas.
No monetization agent data – The portal does not resell services and monetize agent data before the prospect contacts the agent. With a basic property list, agents can monetize their data with direct contacts.
Google Maps integration – Google Maps integration is used for accommodation location and directions.
API driven – No login. There is no realtor control panel. Data/stats can be pushed and pulled from the portal via RESTful APIs.
SEO friendly URLs -try:
https://findproperties.co.uk/for-sale-near/manchester or
https://findproperties.co.uk/to-let-near/birmingham or
https://findproperties.co.uk/for-auction-near/southampton.
Cookie-based favorites – Property favorites are set using a simple client-side cookie. This means that favorites don’t move between browsers and devices, but it’s a simple approach that doesn’t require user registration.
mobile compatible – Property listings can be viewed on desktops, tablets and mobile devices.
Do Real Estate Agents Need a Real Estate Portal?
When searching for real estate, time-sensitive consumers ideally only want to search through a single, aggregated source of real estate. Not two or three. And I certainly don’t have time to search her website’s inventory for individual agents in a particular region.
You also don’t have time to call every real estate agent in the area and register your interest. If the property matches your criteria, simply wait for a phone call or email from the real estate agent.
Consumers want actively We will search for the ideal property at the desired time theyand real time Your data will be immediately available.
Therefore, realtors need some form of collective real estate platform/portal.
What are property search suggestions?
Indeed, some details of the project are still unknown. But there you will need support, feedback and suggestions from your agents.
At a high level, the “Find Properties” suggestions are:
– See if you want to regain control of the industry with support from distributors across the country. Agents can show support.
– Establish demand for projects based on feedback.
[If demand is high enough, continue. If not, disband project.]
– Streamline feedback to develop a concrete vision of what the agent wants and agree on an action plan. Make sure your major real estate feed providers agree to integrate with your platform.
– Donate the Find Properties platform (code) to start a project based on an agreed plan. free The agency transitions into a new legal entity that is not, and never will be, majority controlled by shareholders.
– Agents must mutually fund the project.
– Develop platform (hardware/software) based on agreed plan and continuous feedback from agents.
– Integrate your platform with property feed providers.
– The agent shall[プロパティの検索]will be able to display the list.
– Analyze the data/leads, and when the agent hits a breakpoint, you can slowly transition to a search-only list of properties.