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The legal field is highly competitive. Lawyers and legal professionals will already know this non-secret fact. Marketing yourself and your team is essential to attracting clients to your company/organization.
Historically, the legal field has been dominated by bombastic figures on television and on billboards lining America’s busy highways. Both methods have good characteristics, but trends are beginning to emerge across the industry. The rise of AI integration into marketing in general.
The prevalence of AI in industry and society has confused many people. So let’s start here. What exactly is AI?
Artificial Intelligence (AI) is defined as: Britannica As “the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings.”
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AI has long been a staple tool among legal professionals. Many law firms and legal organizations have AI chatbots on their homepages and landing pages. These bots help you acquire new customers. Bots are trained to gather relevant information and direct clients to useful links and pages on the company’s site.
AI bots such as ChatGPT and Google’s Bard have largely sparked the current buzz around AI. Both of these AI bots are conversational AI. Both have been shown to have extensive capabilities to quickly generate content. Any savvy marketer knows that content is a key factor in converting potential customers and helping improve your Google rankings.
Some marketing professionals are using Bard and ChatGPT to transform the way content is generated in-house. VentureBeat Editorial Director Mihale Nunez recently published His team uses AI to help generate content. The exact details of the full range of AI-generated content were never fully explained.
The proliferation of AI-generated content has spawned a deep debate about its ethical framework. Concerns about plagiarism and misinformation are among the most common issues. Is it ethical to remove the human element associated with written content? How much oversight is there before this content is published? AI can exhibit inherent biases Is not it?
Discussions about the ethical implications are still ongoing and unclear. But that doesn’t stop many marketers from stepping in. Besides Google Bard, the company also wants to integrate his AI assistance into general search.
Google has been very active in integrating AI into various aspects of its own services other than Bard. In the company’s own words, search is a “supercharger.” Google is working to simplify search through the integration of generative AI. One way is to suggest questions related to the topic.
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Now Google is letting users experiment with AI in search. When searching for terms in the experimental new system, users are given the option of AI suggesting content based on their query.
If a potential client searches for search terms like “how much does a personal injury attorney cost,” they may be shown a list of local attorneys. PI Lawyer Optimize for that content. AI-powered people might suggest questions like, “How much does a PI attorney charge?”
AI bots retrieve snippets from websites containing search-related queries and attempt to answer the question without the user clicking a link. In this case it is related to: attorney’s fee. However, if your inquiry suffices, or if you need additional information, we recommend following the link.
For marketers working in the legal field, this is of particular interest. For example, search for a local personal injury attorney. The trial tested this by finding a nearby PI attorney. AI suggested several local attorneys and follow-up questions to the survey that provided more content.
Some marketers may be wondering how different this is from existing search. In short, they are different. Comparing a search for the same topic in the AI recommendation environment with a standard search shows two different results on multiple ranking pages for featured snippets and search terms.
However, this is not always the case. Searching for “Her PI Lawyer Near Me” in AI Search produced results similar to the traditional search with the map pack at the top.
There are concerns about whether AI-powered bots can decipher content to determine fact or fiction. The more you use these new AI-powered tools, the more you learn and grow.
If AI prioritizes learning, fact-based and informative educational content can be important. Perhaps the best advice for creating high-converting content is to write from an expert’s perspective.
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The narrative and scope of how to optimize content will surely change as AI becomes more and more integrated into the daily activities of marketing professionals. AI is already being used to optimize content for search engines, manage chats, and create web pages. even more.