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According to the company, pop-up experiences using AR “may not be possible.”
Samsung Canada revealed this week Can You Beat The Box, a new location-based augmented reality (AR) game with very serious consequences. It’s really colorful.
Developed in partnership with US-based family experience company CAMP, this unique immersive experience requires the use of a Galaxy Z Flip4 smartphone to zap a virtual balloon before it reaches the ceiling and bursts. increase. But there are pitfalls here. According to Samsung, the game shoots colorful powder when you presumably lose.
But don’t worry. Before entering the box, you are given protective clothing and goggles to protect yourself from the inevitable explosion. You’ll also receive an exclusive T-shirt and a slow motion video of the experience as a souvenir.
“Samsung is always focused on creating unique experiences for our fans and finding new ways for our fans to experience our products,” Raj Doshi, head of mobile business at Samsung Canada, said in an official release. Stated. “Can You Beat The Box is an immersive entertainment experience enabled by the power of AR and Galaxy technology. CAMP is a great partner to bring this program to life. “
“While open Can You Beat The Box This will be the most fun you can have at the CF Toronto Eaton Center and we can’t wait to see the families come out to test their mettle and try to score high against The Box. Hmm,” he added. CAMP Chief Creative Officer Kirk Larsen.
“A mobile game for all ages that combines digital and real play is an irreverent, fast-paced mobile game with real-world prizes at the end. Can You Beat The Box“
can you beat the box is available to the general public for a limited time through July 13th at the Samsung Experience Store at the CF Toronto Eaton Center.Get a ticket if you’re interested here.
For more information on the experience, check out Samsung Canada’s article. official announcement.
Feature image credit: Samsung Canada