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Google is considering online gaming as a new revenue stream for YouTube, according to a new report. wall street journal. The video hosting platform has reportedly invited its employees to test a new product called Playables that allows users to access online games directly on YouTube itself. Based on an internal email, journal Apparently it doesn’t matter what device they are using. Apparently, the game will be accessible on both mobile and desktop.
Users can play them on the YouTube website using a web browser or on the Android or iOS smartphone app. The report hints that there are several games available for testing right now, but it mentions: stack bounce especially. This is an ad-supported arcade game where players destroy layers of bricks with a bouncing ball. As the publication points out, YouTube already makes money from gaming livestreams, but the product offers another way to generate revenue from the industry as advertising spending dwindles. .
Google failed to grow its defunct game-streaming service Stadia and eventually shut it down, but it’s a very different effort. YouTube already has a large audience that visits the site regularly, so it’s no problem to draw attention to your new product. Playables is perhaps akin to Netflix’s gaming offering, which gives paying users access to casual games on mobile. Netflix also has big ambitions in the gaming business, and is reportedly working to expand beyond mobile devices by testing a video game that uses a mobile phone as a controller.
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