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By Peter Boyd, Florida Attorney paper street. He has helped over 1,500 law firms with his website, content and marketing.
One of the most frequently asked questions when starting a new website project is “Do I need an industry page?” We advise law firms to consider including an industry page on their website if the law firm is new or formed and is looking to stand out from the competition. When hiring a law firm, clients typically value lawyers’ expertise in their respective areas of practice, but much more when lawyers have specific experience and knowledge in specific industries. Evaluate.
Industry Pages as an Attractive Differentiator
Highlighting the industry a company specializes in can add value for clients looking for companies with insight and experience in that industry. This approach allows the firm to establish itself as a leader in the legal field in which it operates and to demonstrate that attorneys can provide valuable and insightful legal counsel in their particular industry. You can also
Clients will also appreciate our ability to provide a holistic view of the industry. Because many industries are complex, there is value in a firm that has both legal expertise and experience with the unique issues and issues affecting specific industries.
How do Industry Pages help businesses target new customers?
Having a page for each industry in which we specialize is a great way to demonstrate that attorneys have the necessary knowledge and experience in that area. These pages help you target and acquire new clients by:
Raise awareness of company expertise
These pages highlight the company’s focus and expertise in specific industries. This allows potential customers to see that the company is adept at identifying industry-specific patterns and anticipating potential industry challenges.
Improve SEO
Combined with the right marketing strategies and SEO campaigns, industry-specific pages can help improve your SEO. Businesses can use these pages to display searches related to their local, specific industry.
Show off your expertise and build credibility
When potential clients review the list of industries they serve on the law firm’s website, law firms and lawyers are positioned as experts in the areas they serve.
Pro Tip: Keep it up to date, including a comprehensive list of the industries we serve. This prevents potential customers from thinking they can’t help the company due to their lack of experience in the industry.
Think like a client
If your company adds industry pages, it’s important to base them on how your ideal client thinks, talks, and searches. Also, make sure all content is unique on both your specialty page and your industry page. These pages have overlapping parts, so be careful to avoid duplicate content.
Contents of the practice area
The content of the practice area page should showcase the company’s experience in that particular practice. We will discuss the details of our practice areas and show you how our firm can contribute to resolving legal issues related to specific practice areas. However, be sure to highlight and link your industries so that your client can identify which industries are related to each one.
industry content
Your industry page should highlight your attorney’s unique industry experience and how they can provide professional advice. When creating each page, it is essential to fully understand the client’s mindset and create content that addresses the client’s problems, goals and pain points. It helps businesses craft messages that resonate with potential customers.
How Important Are Industry Pages?
Most companies still focus on including practice area pages. However, if your company wants to further differentiate themselves, consider adding industry pages. This strategy positions our attorneys as thought leaders in our industry and instills confidence in our clients by demonstrating that our attorneys are industry experts who can provide sound legal advice, thereby setting us apart from our competitors. can be differentiated.