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Earlier this week, Valve’s refusal to publish games with AI-generated art and other content has begun to surface. Last weekend, the company finally commented on the matter. In a statement shared with Valve spokeswoman Kaci Aitchison Boyle said the company ” [AI] on steam. Aitchison-Boyle said the cause of the confusion was that Valve was “considering” how to account for this technology in its existing vetting process, which “reflects” current copyright law. ‘ said.
“Our priority, as always, is to ship as many titles as we receive them. We welcome and encourage innovation, and AI technology should create new and exciting experiences in gaming. said Aitchison-Boyle. Developers can obtain appropriate commercial licenses to use these AI technologies in their work, but they cannot infringe existing copyrights. “
Aitchison Boyle added that Valve is refunding submission credits to anyone who violates the company’s current rules because of the game’s use of AI-generated content. It’s no surprise that Valve tries to get ahead of what is fast becoming one of the most vexing problems in tech. We have already seen generative AI causing headaches in the music industry. In April, for example, streaming services like Spotify and YouTube spent much of the week responding to copyright infringement claims from Universal Music Group after someone uploaded a viral video to the platform.