- Tyler Haney has been critical of the recent Outdoor Voice products.
- Haney founded the activewear brand in 2013 and stepped down as CEO in 2020.
- The history of her brand is a story full of tension and drama.
Tyler Haney, founder and former CEO of popular activewear brand Outdoor Voices, believes the company he built is losing direction.
On Thursday, Outdoor Voices posted a photo of a “doing” tennis dress on Instagram. A day later, a Twitter user shared the following information: Screenshot of Haney’s comment to the post. The first reading is “Oh no”. The second read, “This is no good.”
Those comments have since been deleted, but Haney appears to have continued to comment on the brand’s posts since March. Below a photo of a model in a green polo dress, An account under the name of Haney commented“Hi! We’ve all lost our way.”
And the second comment was, “The OG polo dress was a strong style for us when it launched as part of the OV tennis collection. I don’t recognize it here. It seems you guys have taken it back. but something changed”? “
In May’s blue leggings and sports bra set post, Haney commented“The fabric on the front panel of that legging is going the wrong way.” Haney commented“The future of OG exercise dresses is not bright.”
Haney’s brand history is a story full of tension and drama.
She founded Outdoor Voices in 2013 as a direct-to-consumer activewear apparel brand for everyday women participating in recreational activities such as jogging and leisure hiking. “We’ve had the opportunity to restructure activities for people who aren’t chasing the fastest,” Haney told Guy Raz on the 2019 podcast episode “How I Built This.”
By 2018, the company was a DTC darling backed by former Gap and J. Crew executive, investor and chairman Mickey Drexler.outdoor voice Raised $64 million The fundraising reached a valuation of $110 million and garnered a cult following among female millennials.
The following year, however, the business began to collapse, and the company’s valuation plummeted to $40 million. In 2020, Haney stepped down as CEO and retained his role as a member of the company’s advisory board. just after she left The New York Times reported About the company’s questionable financial strategy and disagreements among executives. Several fellow female founders, including Emily Weiss of Glossier and Jen Rubio of Away, rallied in Haney’s support.
A year later, Outdoor Voices appointed former Urban Outfitters exec Gabrielle Conforti as CEO. Insiders previously reported that she led the first-ever profitable month on record with an overhaul of her company.
In 2022, Haney has launched two new businesses. Cannabis supplement brand “Joggy”. Last year, her blockchain customer loyalty community Try Your Best raised her $9.8 million in funding. reported by TechCrunch.
Haney and Outdoor Voices did not immediately respond to an insider’s request for comment.