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Cruise the Metaverse in style.
Last weekend, BMW unveiled BMW Motorrad MetaRide, a virtual world dedicated to the carmaker’s new motorcycle, the BMW CE 02. Accessible via VR social platforms Spatialthis digital brand space promises a range of activities designed to immerse users in the world of BMW Motorrad, the company’s official motorcycle brand.
By creating an avatar and joining the world, you can ‘ride’ a virtual recreation of the BMW CE 02 through a realistic environment designed to mirror the real world. In addition to these “virtual test drives”, you can also shoot hoops and collect virtual tokens. There are also custom jackets you can unlock for your avatar.
“The new BMW CE 02 represents a new way to access the world of BMW Motorrad. It is electric, it appeals especially to young people, it is neither an electric motorcycle nor an electric scooter, it is an e-park cooler,” said BMW. . on official release.
“In keeping with this new advanced type of mobility for urban environments, BMW Motorrad is now offering the opportunity to experience the new CE 02 up close on the BMW Motorrad MetaRide.”
You can now access the BMW Motorrad MetaRide Metaverse. Spatial, available for free on the Meta Quest 2 and Quest Pro VR headsets. MetaRide will eventually grow to include a variety of other products, according to BMW.
See BMW’s official announcement for details. here.
Featured image credit: BMW