Twitter owner Elon Musk officially changed the company’s famous bird logo to an “X” on Monday as part of a sweeping rebrand. announced on social media sites over the weekend.
Musk, who acquired the platform for $44 billion late last year, wrote in a Sunday post that the company would soon be “saying goodbye to the Twitter brand and gradually saying goodbye to all birds.”As of Monday, the domain is X.com It directs the user to the Twitter homepage, twitter.com is still live. Mobile app branding is still the same for many users.
The move from Twitter to X reflects Musk’s vision to transform the platform into what he calls “all apps.” Twitter CEO Linda Yaccarino said in a post on Sunday that X will “focus on audio, video, messaging and payments/banking.” He added that the platform will also be equipped with artificial intelligence.
The company first began its transition to X when Twitter Inc. was renamed to X Corp. in April, according to the company. Court submission.
Musk, the company’s executive chairman and chief technology officer, said on Monday that tweets will now be called “x”, but when asked what he calls a retweet, he said, “The concept should be rethought.”
He shared a photo of the X logo projected on the company’s headquarters on Monday.
of Tesla The CEO tweeted on Sunday that liking the letter “x” and having an affinity for it is nothing new, given that he’s working on other businesses. Musk’s rocket maker, SpaceX, also has an X in its logo, and Musk recently launched a new artificial intelligence startup called xAI with the lofty goal of “understanding the nature of the universe.”
Musk is also the co-founder of PayPal, formerly known as X.com before rebranding in 2001. He bought the domain back from PayPal in 2017.