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Elon Musk, CEO of SpaceX and Tesla and owner of Twitter, attends the Viva Technology Conference dedicated to innovation and startups at the Porte de Versailles exhibition center in Paris, France on June 16, 2023.
Chesnot | Getty Images
Twitter officially rebranded to ‘X’ after owner’s name Elon Musk changed its iconic bird logo on Monday, marking its latest major change since acquiring the social media platform.
website twitter.com remained live, and the platform’s app version of the brand appeared unchanged as of early Monday morning.
However, Twitter’s world-famous bird logo has changed to an X.
Early Sunday morning, Mr. Musk posted a short video of a flickering “X.” Asked if the Twitter Spaces voice chat would change the logo, he said, “Yes,” and told an unknown speaker, “We cut the Twitter logo off the building with a blow torch.”
early monday musk tweeted Images of the X brand leaked to Twitter HQ.
Mr. Musk tweeted On Sunday, he said the idea of changing the logo to an ‘X’ was to “make us unique, embody the imperfections that lie within us.”
“And very soon, we will say goodbye to the Twitter brand and gradually to all birds,” he wrote.
By Sunday afternoon, the web address x.com had already redirected to what was once Twitter. The domain returned to Musk in 2017 after being abandoned due to a merger that became PayPal.
The transition from the image of the bird to the ‘X’ is Musk bought Twitter for $44 billion last year.
social media company recently announced As part of its efforts to reduce spam, it limited the number of direct messages unauthenticated users could send each day.
A message in the help center said the change went into effect on Friday. If the user wants to increase the number of messages allowed each day, Subscription service launched last year.
The latest changes come as the social media giant continues to face competition from Meta’s new apps. threadwas launched earlier this month.