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HP launched a printer subscription service on Thursday. The service allows subscribers to rent a new printer, print a certain number of pages, and have the company deliver ink when they need it — for a fixed monthly fee.
Customers can choose from three new printers: HP Envy for $6.99 per month to rent, HP Envy Inspire for $8.99 per month, and HP OfficeJet Pro for $12.99 per month with no upfront cost. For comparison, HP OfficeJet Pro Retail price is between $200 and $300; replacement ink cartridge Priced from HP is $27 each.
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This printer subscription service is also consistent with HP’s previous statements about its business direction. Last month, HP CEO Enrique Lores said: said He said that making print subscriptions a “long-term goal” for the company.
“We lose money on hardware, but we make money on consumables,” Lores told CNBC.
Lores said HP’s long-term goal is to reduce the number of “unprofitable” customers, or customers who buy printers but don’t spend money on consumables like ink cartridges.
“Every time a customer buys a printer, it’s an investment for us,” Lores told the magazine. “If this customer doesn’t print enough or don’t use our supplies, it’s a bad investment.”
HP was sued more than once To prevent printer owners from printing with non-HP ink cartridges.The company entered into a $1.5 million class settlement. in 2019 There have been lawsuits recently regarding this issue. submitted this year.
HP isn’t the first company to experiment with subscription services. Epson is ready print subscription service in 2020 It also offers printer rentals and automatic ink cartridge replacement, but some users have had issues with this service. in 2022 Therefore, it is no longer possible to print.
Enrique Lores, President and CEO, HP Inc. Photographer: Valerie Plesch/Bloomberg via Getty Images
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This isn’t HP’s first subscription service. hp instant ink With this plan, which ranges from $0.99 to $25.99 per month, ink is automatically delivered to subscribers’ doors when HP detects that they’re low on ink.
“The value of that customer increases by 20% because you’re locking them in and committing to a long-term relationship,” said Marie Myers, HP’s chief financial officer. Said At the UBS Global Tech Conference in December.
Subscribers to HP’s new service can choose to print from 20 pages per month for $6.99 to 700 pages per month for $36. Like the Instant Ink Pan, HP detects when you’re low on ink and automatically provides a replacement cartridge at no additional cost. Subscribers have access to her 24/7 live support in case of printer jams or issues. After two years, HP will give you the option to upgrade to a new printer or keep using your old printer.