- The retail shopping experience has changed dramatically in recent years, and consumers are noticing it.
- Stores are reducing the variety of products they offer.
- In addition to this, items must be kept under lock and key and shoppers must wait for staff.
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From locked-up items to streamlined picking, the retail experience has changed dramatically in recent years.
If you think your options are shrinking, you might be right.
Retailers are reducing the variety of products they offer customers, with questionable success, and moving to doubling down on best-selling items. Axios report.
For example, Coca-Cola used to have 400 drink options, but that has been reduced to about 200, according to The Daily Record. report. Goodbye, Diet Coke Faistic Cherry.
Axios says a pandemic-era bottleneck that made some products unavailable became a conscious choice by retailers facing inflation, theft and a tough economy.
Some chains, such as Macy’s and Kohl’s, are reducing the selection of products in-store and offering a wider variety of products online, Axios reported.
At the same time, the brand is expanding its selection of affordable store-owned products. One example is Target’s Dealworthy line, which features hundreds of “everyday essentials” under $10, Business Insider previously reported.
Some retailers reported that customers did not seem to care that discounted items were not returned to shelves. wall street journal report. Experts believe the streamlined options could also help reduce stress for shoppers, Axios reported.
“As volumes decline, retailers are trying to become more efficient, and part of that means cutting back on product lines that aren’t selling,” said Neil Saunders, managing director at analytics and consulting firm GlobalData. told Axios.
Many consumers also dabble in value hacking. That means they’re filling their shopping carts with cheaper products to offset their purchases of more expensive branded goods, BI previously reported.