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Rivian’s R2 reservations are off to a strong start. On Friday, CEO RJ Scaringe said: Posted X reported that the automaker had received more than 68,000 reservations for the SUV within 24 hours.in an alarming situation weakened There is demand for electric cars, but there may be latent interest in innovative EV companies that are not manipulated by unsubstantiated conspiracy theories and conflict magnets obsessed with neo-Nazi online “rights.”
Rivian’s 68,000 reservations hold it up against its most well-known competitors. It took Ford about three weeks to get 100,000 pre-orders for the F-150 Lightning. Tesla’s Cybertruck has received 250,000 reservations in less than a week.To be fair, I only reserve the Rivian R2 need Same $100 deposit as Cybertruck and F-150 Lightning. Customers who hopped in to pick up a Benjamin won’t be obligated to pay the remaining $44,900 (or more) when the vehicle finally arrives in 2026, even if they intend to buy it. Now is enough time to change their minds.
It could also be argued that Rivian, like Tesla and Ford, opted for low deposits to boost advertising, knowing full well that many pre-order customers would not follow through. But it also helped that Thursday’s Rivian event ticked all the boxes for the company. As Engadget’s Lawrence Bonk pointed out, the R2 looks “very attractive.” Inside, you’ll find sophisticated details such as two glove boxes, fold-down rear and front seats, a sliding cargo floor, and dual scroll wheels with dynamic haptic feedback on the steering wheel. . It also has a minimum range of 300 miles and a starting price of $45,000, which isn’t too bad.
We have been overwhelmed by the amazing response to our new vehicles, R2, R3 and R3X.
We received over 68,000 R2 reservations within 24 hours. We are thrilled to see this vehicle resonate so strongly with our community. pic.twitter.com/tEIBhwlJQC
— RJ Scaringe (@RJScaringe) March 8, 2024
And of course, the surprise announcement of the cheaper, sportier, more compact R3 and R3X ‘one more’ styles could help give a halo effect to the company, which needs to build excitement around the brand. There is a gender. Rivian announced in February that it would lay off 10% of its salaried workforce, and this week it cut 100 workers at its Illinois plant. Still, the EV market may have a new “hero.” I don’t know if Rivian or his CEO RJ Scaringe could ever be the face of the industry. But the current marquee player, Elon Musk, has become a lightning rod for unnecessary confusion.
in investigation American conducted by harris poll At the end of last year, 45% of respondents said their opinion of EVs had decreased “because of the actions of people involved in EVs.” (I’m sure I wasn’t referring to Ford’s Doug Field or GM’s Mary Barra.)
Perhaps Rivian’s remarkable success is due to the fact that at least some Americans are interested in acting more like a teenage contrarian than a responsible adult who is neither a traditional car company nor the public face of the company. This may indicate that he admires the EV manufacturer run by a certain person. It’s an industry the world desperately needs to grow and get people excited about driving electric cars as climate change begins to destroy the planet.