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Aldi continues to cut costs
Aldi Süd store in London. Products are sold directly from the delivery box.
Grace Dean/Insider
Aldi still operates with the same cost-cutting measures in place. The company focuses primarily on private label products, which allow it to keep prices low by ordering in bulk and cutting down on marketing and packaging costs.aldi nord To tell This means that 90% of the products stocked in Dutch stores are our own brand.
Nils Brandes, co-author of the book Bare Essentials: The Aldi Success Story, previously told Business Insider that Aldi guarantees that the quality of its own brand products is “at least as good as the quality of commercial brands.” He said he is doing so. The company is Said Excluding produce, one out of every three Aldi unique brand products distributed across the United States has won an award. In the US, Aldi’s brands include Specially Selected and Simply Nature.
Shoppers may be surprised to find that not only are the aisles stocked primarily with private label products, but the product range is also very limited. Both Aldi Nord and Aldi Süd say they only carry around 1,700 items in their German stores.
Aldi also sells products directly from shipping pallets and keeps its stores compact to maximize efficiency, avoiding services it considers unnecessary, such as banks and pharmacies. When using his shopping cart, the customer must pack the bag himself and put her quarters in it.
“This 25-cent deposit ultimately saves customers money by eliminating the need to hire additional staff to collect grocery carts,” Aldi said. To tell. “To unlock the cart, the customer must insert her quarter. This deposit allows the shopper to return the cart to the corral and get her quarter back. Masu.”
But for super fans, Aldi is perhaps best known for its range of limited-time products that offer shoppers a “treasure hunt.” Known in the U.S. as his Aldi Finds, its products range from food, housewares, clothing and seasonal items to garden supplies, electronics and pet supplies, with shoppers regularly checking out the week’s bargains. We encourage you to visit.