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Starbucks is pulling back from Odyssey, the Web3 benefits program that gave members access to collectible NFTs.The company has updated its content On Friday, let members know that the beta program ends on March 31st, and that they have just over a week to complete remaining activities (called journeys). These will close on March 25th. Users will not lose their stamps (Starbucks NFTs) hosted on the Nifty Gateway, but they must sign up for Nifty using their Starbucks Rewards email to access the stamps (Starbucks NFTs) . Already.
Starbucks was late to the NFT game with Odyssey, which began beta in late 2022, long after interest in digital collectibles peaked. However, unlike other NFT ventures from big brands, it seemed to be aiming for more than just a quick cash grab. We gamified the reward system and provided activities and coffee-related mini-games to encourage continued participation from members.
in a conversation with Odyssey community leader Steve Kaczynski emphasized the community element, saying, “We’ve seen in the Starbucks Odyssey community that people who live in California get along really well with people in Chicago. Without Web3. , something like this would never have happened.” But it’s 2024, and brands and consumers alike have long since moved away from NFTs. (Of course, forum 3The company, which worked with Starbucks on Odyssey, appears to have pivoted to AI).
Starbucks announced that it will migrate its Odyssey Marketplace, where members could buy and sell stamps, to the Nifty Marketplace. You can also withdraw your stamps and trade them on other platforms.