Jimmy Donaldson, also known as Mr. Beast on the internet, on Monday. Amazon MGM Studios aims to further blur the lines between YouTube and traditional television.
The new series, Beast Games, is billed as the “biggest reality competition series in history,” with 1,000 contestants competing for a $5 million prize.
Donaldson is the most followed individual creator on YouTube, with more than 389 million subscribers across all his channels, and the fourth most followed creator on TikTok. His large-scale productions on YouTube rival professional television shows, with large crews, highly developed sets, and big prizes. Donaldson’s past videos range from confining himself to 7 days of solitary confinementtrying to destroy. lamborghini and train and running His own version of the squid game.
Donaldson said in an interview He said on the podcast “The Colin and Samir Show” that his videos on YouTube can cost between $4 million and $5 million each, and that new shows will require even bigger budgets.news outlet pack Estimation Donaldson’s deal with Amazon is worth about $100 million.
“It’s like regular video, only 20 times better,” Donaldson said on the podcast. “There’s no money constraint on the show, so you can do anything you want. It’s a lot more free than you might think, and it’s surprising.”
Donaldson said streaming services free you from algorithms and values such as thumbnails, video length, and titles that perform better on YouTube. But each of MrBeast’s videos can get between 300 million and 500 million views, and according to Amazon, he has 8,000 households in the US that are actively using Amazon Prime Video. There are only 10,000 households.
Beast Games is not the first time creators have created content for streaming services, and the news is part of a trend of creators expanding their content beyond social media platforms to diversify their revenue. For example, the YouTube group “Sidemen” released his Netflix documentary earlier this year, and TikToker Charli D’Amelio’s family just aired the third season of their reality show on Hulu.
“We’re reinventing everything,” Donaldson said on the podcast. “My normal video length is 20 minutes, but this will probably be over 6 hours of content. The character building and storytelling is out of this world compared to regular videos. there is no.”