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Two of the world’s largest technology companies may be changing the way users access AI.
According to Bloomberg, Apple is in talks with Google about integrating Google’s Gemini artificial intelligence technology directly into the iPhone. report.
According to the report, the two companies are actively negotiating how Apple can license Google’s latest AI to bring new features to the iPhone.
Google CEO Sundar Pichai (left) and Apple CEO Tim Cook (right). Photo credit: Anna Moneymaker/Getty Images
Apple and Google’s AI agreement allows Gemini to millions of However, it may also be subject to scrutiny under antitrust laws.US Department of Justice ended the incident In November, it filed a lawsuit against Google for alleged antitrust violations over its status as the iPhone’s default search engine. Closing arguments in the case are scheduled for early May.
Google suspends access to Gemini AI image generator last month It appeared after a user filed a complaint wrong historical context.Google answered It responded to the controversy by saying it was “working to improve” the AI’s output immediately.
Related: Sergey Brin says Google is ‘definitely messed up’ after Gemini chatbot sparks fire. Much depends on his success or failure.
Apple is working to incorporate AI into its products. thursday report From Bloomberg highlighting recent acquisitions by Apple Canadian-based AI startup DarwinAI. The startup focuses on making AI smaller and faster, which could help Apple’s efforts to incorporate AI into its devices.
At some point, Apple may have also been in talks with OpenAI to consider using its technology, according to Bloomberg.
Apple is expected to add on-device Generative AI features Ready for iOS 18 update and announce new AI features at Worldwide Developer Conference in June.
Related: Google paid Apple billions of dollars for access to iPhone users. The partnership is currently under scrutiny in a U.S. antitrust case.