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Sam Altman appears to be trying to convince Hollywood executives that the latest AI tools won’t destroy the movie business.
Altman’s OpenAI announced video generator Sora in February. The tool, not yet publicly available, creates realistic videos based on user prompts.
The videos can be up to one minute long and consist of “complex scenes with multiple characters, specific types of movement, and precise details.” the company said.
Altman and OpenAI Chief Operating Officer Brad Lightcap recently held a series of meetings about Sola with Hollywood executives from Paramount, Universal and Warner Bros. Discovery. The Financial Times reported.
They asked studio executives to help develop Sora, according to people who attended the meeting and spoke to the newspaper.
Some studios were willing to use the tool in production, saying it would save time and money, but OpenAI was unwilling to sign a formal deal, people at the meeting told the FT. Told.
The move comes in part because of concerns that some jobs will be lost to AI, and after a massive strike against studios by actors and screenwriters last year halted most TV and film production. It was received and carried out.
Film director Tyler Perry said he canceled expansion plans for one of his production studios because of Sora, concerned about the impact of AI on creative industries.
Sora on Monday released the first third-party videos produced by the tool, including a flying pig and an underwater fashion show.
This isn’t the only text-to-video tool that may be available soon, with rivals from Google-backed startups Runway and Meta also in the works. emu video, and Google’s Lumiere.