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LinkedIn is testing a new feed of vertical videos similar to TikTok. This feature has not been publicly announced, but was discovered by users and the company in the past few days. test to tech crunch.
according to Video shared and posted by Instagram employee Jenny Isingdorello According to influencer marketer Austin Null, the new feed will appear in a separate “Videos” tab in the LinkedIn app. Users will be able to scroll vertically to move between clips, similar to Reels on TikTok or Instagram.
This isn’t the first time the company has jumped on a trending format. LinkedIn previously experimented with disappearing posts.This feature lasted for a year, but the professional network At the time, the company said it wasn’t done experimenting with video and was working on “evolving the Stories format into a reimagined video experience across LinkedIn.”
Perhaps LinkedIn wants your feed to feature content from professional creators and thought leaders, many of whom already post videos to your feed. However, it is unclear how many of the site’s users are interested in a dedicated video feed of workplace-related content.