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By next year, people all over the world will be sending and receiving 376 billion emails every day. Inboxes are so packed that it’s becoming increasingly difficult to get your customers’ attention. Want to stand out and get more clicks? Don’t get hung up on the subject line. Instead, focus on the relevance and quality of your emails.
According to the ZeroBounce report, 47% of people open branded emails. do not have Because they’re always receiving relevant messages from the brand, not just the subject line. According to a report based on a survey of email users in the US and Europe, the subject line is his second most important factor in getting an email opened.
So how can you improve your emails, deliver some value, and improve your metrics? Here are eight habits you can adopt today.
1. Make sure people recognize you
Email open rates often depend on sender trust, so it needs to be instantly recognizable in the inbox. Make sure your “From” name is consistent across all the different types of marketing emails you send. For example, when your sales team contacts a prospect, the prospect’s “From” name should reflect your brand, such as “Paul from Entrepreneur” instead of “Paul Jones.”
Related: 11 Common Email Marketing Mistakes (And How to Fix Them)
2. Appear in front of the audience
The value that email provides is paramount, but it only matters if you send email regularly. Be realistic when determining your sending schedule. How many emails can I send? If you can only send one newsletter a month, that’s fine. As long as it shows up in your inbox like clockwork, you’re good to go.
3. Segment your email list
Sending the same email to all your subscribers is unlikely to drive engagement. Customers are at different stages of their relationship with your business. Some are new subscribers who haven’t made a purchase yet, while others are regular customers. Use filters to create separate groups and reach each segment with meaningful emails.
4. Personalize each message
Segmenting your email list is the first step to personalizing your emails. But if you want to build more trust in your brand, you need to make every subscriber feel like you wrote that email for them. Address their pain points and provide easy ways to alleviate them. Deliver fresh ideas and content that directly addresses their needs. This approach fosters deeper, instant connections.
5. Listen to your audience
Want to improve your email content and increase engagement overnight? Explore customer support tickets, social media channels, and industry forums to see exactly what people are discussing . If you host a webinar, save all questions from the chat. Gathering all this information into one document will ensure that your emails contain related topics one after the other.
Related: 5 things you can do to improve your email marketing
6. Keep your emails short.
28% of email users surveyed by ZeroBounce said email length doesn’t matter as long as it’s tailored to them. This shows us once again how important segmentation and personalization are. However, 66% say they prefer shorter emails, so if you can keep both emails relevant. and The shorter it is, the higher the open rate will be. Bonus: You’ll probably also spend less time on email marketing.
7. Inject warmth into your tone
Before sending your next email, take a moment to read your email out loud. Ask yourself if this is a conversation you would have directly with a customer. Corporate jargon can be a barrier to communication. Consider toning it down and adding warmth and personality to your emails. In the age of AI, you can stand out by sounding more human.
8. Make unsubscribing easy
Making it easy for your subscribers to unsubscribe from your email list isn’t just smart; This is also an important rule regarding email deliverability. Recent sending requirements from Google and Yahoo emphasize the ability to unsubscribe from emails with one click. Test your unsubscribe process by contacting your email marketing platform. Failure to follow this rule can result in a spike in spam complaints and your email being routed to the spam folder.
Bonus tip: Make sure your emails reach your inbox
Adopting the above good habits will increase your clicks, but imagine putting all this effort into your emails only to have them marked as spam. To give users access to their inboxes, remember the following:
- Remove invalid contacts and avoid bounces. Make sure your bounce rate doesn’t exceed 2%.
- Authenticate your email to be compliant Google and YahooThis is your requirement.
- To prevent spam complaints, avoid sending emails to people you have not given permission to.
Finally, sending emails from a trusted platform is critical to email deliverability. If you suspect that your email is not reaching your inbox, choose a reputable company and get expert advice.