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Amazon is removing Just Walk Out technology from all Fresh grocery stores in the US. . Self-checkout systems rely on lots of cameras, sensors, and good old human eyeballs to track what people have with them when they leave a store, and charge customers accordingly.
technology troubled Depending on the problem. Most notably, Just Walk Out simply presents the illusion of automation. Such. This is where the smoke and mirrors come into play. Although the store doesn’t have an actual cashier, he reportedly has more than 1,000 people in India scanning camera feeds for accurate checkouts.
Additionally, the necessary equipment is incredibly expensive to install and maintain, which is likely why Just Walk Out technology has only been adopted by about half of Fresh stores in the United States. There are a number of frustrating issues for consumers when using this system, from receipts being shipped hours after purchase to completely incorrect orders. In other words, the job of one or two of her sitting behind each store’s cash register required her 1,000 people staring at vast amounts of sensitive equipment and video feeds. . Isn’t modern innovation great?
There are also significant privacy concerns here. Remember those cameras and sensors? They’re always collecting biometric information when people shop. This goes beyond cameras and sensors measuring each customer’s body shape and size for identification and tracking purposes. This results in It accused the company of collecting biometric identifying information without properly disclosing its practices to consumers.
The complaint says Amazon violated state biometric identification laws that require companies to tell customers whether their data is being collected for identification purposes. Attorney Peter Romer Friedman, representing the plaintiffs, said: told the Seattle Times “Amazon has an obligation to explain to customers how these systems operate before they come into the store, so that people don’t have to worry about body size and shape as a condition of getting a sandwich. You can decide for yourself whether or not to present your measurement results.
Amazon tried it , but there wasn’t much hit. Some stores have partnered with Starbucks. Small scale launch within the hospital for medical staff, but that’s it. One problem? These systems require high ceilings to accommodate the cameras and sensors. Reuters Many retailers also suggested , gave them a hard time with technology partnerships. 1,000 foreign cashiers probably didn’t help with the sales pitch either.
Just Walk Out technology will continue to be available in select UK stores. As for the United States, Amazon says the removal of these systems is part of a larger effort to revamp its grocery retail sector. The company plans to bring the Dash Smart Cart to retail stores after testing it in several Whole Foods and Fresh stores. These smart carts are equipped with scales and sensors to track spending in real time and, of course, allow consumers to skip checkout.
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