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Amazon announced it is phasing out its cashierless “Just Walk Out” technology from its U.S. fresh grocery stores, nearly seven years after it was first introduced. announced.
program valid Customers can use their credit card, mobile app, or amazon one The palmist picks it up straight from the shelf and “just walks out” with the item.
But reports this week showed that AI technology isn’t actually doing all the work.
Amazon claims a system of scanners, video cameras, and generative AI powers the technology, but about 700 of Just Walk Out’s 1,000 sales in 2022 will be made by humans and by Amazon’s team in India. It was necessary to undergo a review by information Reported this week.
According to the report, cashiers were located outside the premises and monitored video of what U.S. shoppers were picking up, putting down, and leaving with.
Amazon Fresh Store on March 4, 2021 will feature Just Walk Out shopping.Photo by Leon Neal/Getty Images
But Amazon disputes the number of purchases that require human review, said Amazon spokesperson Nathan Strauss. retail dive When Amazon’s technology couldn’t determine what a shopper left the store with, employees looked at a “small number” of shoppers, the company said.
“The characterization of Just Walk Out technology as relying on human reviewers is inaccurate,” Strauss said. “The primary role of our machine learning data personnel is to annotate video images, which is necessary to continually improve the underlying machine learning models that power our Just Walk Out technology.”
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information First, Amazon removes Just Walk Out from most stores and replaces it with “Dash Cart” technology that tracks what shoppers choose and displays a running total as they move through the store. Reported.
Shoppers can still skip the checkout line.
According to Amazon, it will continue to offer Just Walk Out in its smaller Amazon stores and UK grocery stores. The Verge.
September Amazon blog post It shows that the company characterizes Just Walk Out as a combination of computer vision, sensors, and AI, but there’s no mention of human review.
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“Customer trust and privacy are paramount to the experience,” the post reads, stressing that Just Walk Out does not use or collect biometric information from shoppers.
the current SeptemberJust Walk Out was available in over 70 Amazon stores and 85 third-party stores in the US, UK, and Australia.