Would You like a feature Interview?
All Interviews are 100% FREE of Charge
I bought the Haus Labs foundation after seeing someone’s glowing review of the product. Makeup influencer on TikTok.
When shopping online, it can be difficult to know how a foundation or lipstick color will look on your skin. Also, it can be difficult to know how to tell if a $60 serum is really more exfoliating than a $20 serum.
Also, beauty products are very subjective, and what feels good or looks good to one person may not be to another.
This is where online reviews come in handy. Especially when it comes to beauty, reviews from influencers and ordinary people are extremely important. And we’re talking big business here. The beauty business is Will grow to be a $580 billion industry by 2027. Although dominated by a few large conglomerates, this is still an industry where new brands can break out and become huge. For example, Selena Gomez’s Rare Beauty line is worth $2 billion.
Good reviews (and lots of them) are also key to making your products stand out on beauty sites like Sephora, Ulta, and even Amazon. Reviews are so important that companies specialize in helping brands get good reviews. Influenster is one of the platforms where the public can sign up and receive free products in exchange for writing or posting reviews.
Now, AI is being added to that.
fashion business report AI-generated reviews of beauty products are making it difficult for some shoppers to tell whether a review is written by a real human. For example, a company called Bazaarvoice is developing a new AI tool called “Content Coach” to help consumers write reviews of beauty products.
Bazaarvoice, the user-generated content platform that owns Influenster and works with beauty brands like L’Oréal, Pacifica, Clarins, and Sephora, recently launched three AI-powered We have released new features. According to Marissa Jones, senior vice president of products at Bazaarvoice, the company developed the tool based on research that found 68% of her community had trouble getting started when writing reviews. Content Coach provides users with important topics to include in their reviews based on common themes in other reviews. Prompts for a Chanel eyeliner review might include, for example, “pigmentation,” “accuracy,” and “ease of removal.” As a user enters a review, his topic prompts light up depending on the content, gamifying the process.
In this case, AI is helping people who don’t have the technical terminology to explain why concealer feels so smooth on the skin. It can help mediocre writers create reviews that sound more consistent and knowledgeable.
This is one of the great things about generative AI. Take some bullet points from the text and organize them into several paragraphs with proper grammar and acceptable style. Amazon is reportedly testing a similar tool to help people write reviews.
A content coach will help you write a review for Hellmann’s Mayonnaise.
bazaar voice
Bazaarvoice seems to be aware of some of the potential issues with content written by AI. “When it comes to generative AI, if you don’t trust that product reviews are genuine and written by real users, shop elsewhere,” said Marissa Jones, the company’s senior vice president of products. I might choose that.” “As an industry, we therefore need to think carefully about how we approach this technology in a thoughtful and ethical manner.”
There are some unfortunate and predictable problems with online reviews, even when AI is not taken into account. Amazon has long been plagued by fake reviews against third-party sellers.Some beauty brands, including skin care line Sunday Riley, are in trouble with the FTC. For having their own employees write great reviews on Sephora’s site. Fakespot, a company that detects fake reviews, estimated that 31% of reviews on the sites of major retailers (Walmart, eBay, Best Buy, Amazon) were suspicious in 2021.
When we look at reviews, we typically use them to determine how trustworthy the reviewer is. If someone wrote about the House Labs foundation I bought and said, “This foundation is amazing, I need to buy it now at 9 o’clock,” they probably would have written a longer, more eloquent review that mentioned packaging or sustainability. I don’t think people will take it as seriously as other reviews. , texture etc.
Also, some reviewers may be knowledgeable and good at evaluating lipsticks, but they are not good at translating that skill into writing. In such cases, AI comes into play. But the fact that AI suggests which attributes to focus on when describing a product suggests that it does more than just help you write clearly.
There’s a reason not all reviewers are the same. We are constantly making quick judgments about how trustworthy a recommendation is based on clues about how it is written. It’s hard to write a good review! That’s why there are professionals who can do it!
AI-powered reviews are certainly perfect for beauty brands looking for higher quality reviews. But it could also be bad news for beauty buyers who shell out $40 and rely on authentic recommendations when choosing a foundation.