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Since its launch in 2009, Kickstarter has served as a place to fund your next business idea.
The company rolled out the service on Tuesday, saying it has an in-house marketing team in place to help users make the most of the funds they raise and offers new features, including the option to accept more backers even after a campaign ends. Announced.
“What we know is that money alone isn’t enough to make an idea a reality,” Kickstarter CEO Everett Taylor said in an interview Tuesday. announcement. “Reaching and growing your audience requires solid marketing, a good understanding of fulfillment logistics, ongoing communication with your supporters, and trusted connections with distributors and manufacturers.”
Everett Taylor, CEO of Kickstarter. Photo credit: Arturo Holmes/Getty Images
One of the more impactful features, Late Pledges, allows creators to get more funding even after their campaign has officially ended.
Kickstarter’s previous model didn’t allow campaigns to last forever. It was moving Competitors like Indiegogo to keep the project going.
Kickstarter began testing the feature last month and announced that one user was able to raise 35% more than their original funding goal in two weeks.
Late Pledges are available to all Kickstarter creators worldwide as of Tuesday.
Related: Go inside the Kickstarter office
Another upgrade the company announced Tuesday is an enhancement to its existing research tools that will allow businesses to know upfront exactly how much it will cost to fulfill an order.
Kickstarter also added an in-house marketing team to help creatives promote their campaigns. In early testing, the company said the team helped raise nearly $1 million in donations for selected project groups.
Kickstarter says it will make the service accessible to more creators “when it’s ready.”
Kickstarter has been around for 15 years. More than 23 million backers have pledged more than $8 billion to creative projects through this site. At that time.
The company claims that more than 250,000 projects have successfully raised funds or achieved the goals set by their creators through its service.
The platform helps entrepreneurs launch multi-million dollar campaigns and raise funds to bring their ideas to life. AnkerMake M5 3D PrinterWhich raised By 2022, it will be close to $9 million.
Related: 3D printers used by Microsoft, Ford and NASA go commercially available