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Erica Kullberg lawyer With over 21 million followers on social media, he wants everyone to know how much social media sites are actually paying.
Kullberg regularly creates personal finance content on YouTube, Instagram and TikTok to help people win what they’re entitled to, like $1,000. bumped into From an airplane. One of Kullberg’s videos. address How she paid off more than $225,000 in student loans in less than two years. another It’s about her decision to quit a $250,000-a-year job in corporate law.
“YouTube is by far my most profitable social media platform,” Kullberg said. entrepreneur.
in video It was posted to her account on Thursday, Before Kuhlberg said on his website that he has 2 million subscribers on YouTube and that his videos have been viewed 273 million times on the platform.
Erica Kullberg
a 48 seconds The YouTube video, uploaded in December 2022, has been viewed 4.1 million times, earning her $106.85. Longer A 12-minute YouTube video posted three years ago with fewer views (3.8 million) earned a higher payout of $45,000 for just that one video.
The majority of the revenue ($44,900 of the $45,000) came from advertising on the video watch pages.
Kuhlberg’s total earnings from YouTube over the past five years (before taxes, excluding brand sponsorships) are more than $353,000.
Erica Kleber How much do you get paid by social media? The amount is only what the platform pays, it does not include sponsorships. Sponsorships are another way creators get paid! @Creators Agency ♬ Original Sound – Money Lawyer Erica
Other platforms offer fewer rewards. The majority of Kuhlberg’s following comes from TikTok, where she has 9.2 million followers and 542 million views. She has made $5,756 from TikTok since she started posting two years ago.
Facebook paid Kullberg nearly four times as much over the same period, after he earned $20,251 over roughly two years on the platform from his 4.5 million followers.
“It really doesn’t take a lot of extra work to generate revenue across different platforms,” Kullberg said. entrepreneur. “We’re using the same short videos and posting them to TikTok, YouTube Shorts, Instagram and Facebook.”
Related: More and more people are starting their own businesses for unexpected reasons
Kullberg has 5.3 million followers on Instagram, but because Instagram doesn’t make any money from the platform, pay creator already.
While Kullberg now has a following, she said it took her about three months of posting one YouTube video a week before she started monetizing it. of Being an influencer is a dream job for Gen Z, with a recent report showing that 57% would want to become an influencer if given the opportunity.
Other generations also covet the fame and fortune that social media fame brings, with the same report finding that 41% of adults of all ages want to be an “influencer.”
Related: New report finds becoming an influencer is Gen Z’s top career aspiration
a Hype Auditor According to the income survey, the average annual income of an influencer was $35,640.