Would You like a feature Interview?
All Interviews are 100% FREE of Charge
Twitch joins content services like Spotify, Max, Peacock, Crunchyroll, and EA in joining everyone’s favorite corporate trend of increasing subscription fees (as entertaining as the parallel trend of Big Tech layoffs). Said On Tuesday, Twitch announced that its Tier 1 subscription in the United States will increase from $4.99 to $5.99 on July 11, marking the first time that US subscribers will see a price increase.
“As part of our efforts to help creators around the world build and grow their communities, subscription price adjustments have been made in the following countries as part of local subscription pricing,” the company said. I have written In a support article.
In another X reply, the company Clarified Streamers make more per subscription because they get 50-70% of the revenue through Twitch’s revenue sharing program (perhaps the justification for the dubious “it’s for creators!” line). But the extra revenue streamers make is Revenue It all depends on Twitch’s subscriber numbers staying the same or growing, and an unpopular price increase could lead to a loss of paying subscribers if enough people dislike the price increase.
Twitch had been warning us that this day was coming, when the company raised subscription prices in Canada, Australia, Turkey and the UK in February, chief monetisation officer Mike Minton said: Added The company predicted that its US subscriber growth would “probably” come sometime this year, and now that’s happening.
The company is not even halfway through 2024, with a tough outlook. Twitch reportedly laid off 500 employees in January to “cut costs” and “build a more sustainable business,” with CEO Dan Clancy saying: Hospitalized The company wasn’t making a profit, it cut how much creators get as part of their Prime membership, and late last month it fired its entire Safety Advisory Board, replacing them with “Twitch ambassadors,” who are very similar to community volunteers.