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Meta isn’t the only company grappling with the rise of AI-generated content and its impact on its platform. YouTube also quietly announced a policy change in June to allow users to request the removal of AI-generated content that mimics faces or voices, or other synthetic content. The change allows users to request the removal of this type of AI content through YouTube’s privacy request process, an expansion of their previous policy. Unveiling our approach to the responsible AI agenda It was first introduced in November.
YouTube wants affected parties to directly request the removal of content as a violation of their privacy, rather than requesting its removal as misleading content, like deepfakes. Help documentation This issue requires a first-party claim, with a few exceptions, such as when the affected individual is a minor, does not have access to a computer, is deceased, or other similar exceptions.
However, simply submitting a takedown request does not necessarily mean that content will be removed, and YouTube cautions that it will make its own decision on complaints based on a variety of factors.
For example, they may consider whether the content is disclosed as synthetic or AI-created, whether it is personally identifiable, and whether the content is parody, satire, or of public interest value. The company said it may also consider whether the AI content features celebrities or other prominent figures, or engages in “sensitive behavior,” such as criminal activity, violence, or endorsement of a product or political candidate. The latter is of particular concern in an election year where AI-generated endorsements could influence votes.
YouTube also said it will give content uploaders 48 hours to respond to complaints. If the content is removed within that time frame, the complaint will be closed; otherwise, YouTube will launch an investigation. The company also warns users that removal means removing the video entirely from the site, and, where applicable, also removing the individual’s name and personal information from the video’s title, description, and tags. Users can also blur the faces of people appearing in the video, but making a video private in response to a removal request is not enough, and the video may be reverted to public status at any time.
The company did not widely publicize the change in policy, The tool was introduced in March. Creator Studio now allows creators to disclose when their realistic content is made with altered or synthetic media, including AI-generated content. We have started testing the feature It allows users to add crowdsourced notes that provide additional context about a video, such as whether it’s intended as a parody or is misleading in some way.
YouTube isn’t opposed to the use of AI, and it’s already experimenting with generative AI itself, including a comment summary feature and a conversation tool that lets you ask questions and get recommendations about videos. I warned you before Simply labeling AI content as such does not necessarily protect it from removal, as it must comply with YouTube’s community guidelines.
In the event of a privacy complaint regarding AI content, YouTube will not immediately penalize the original content creator.
“Creators, if you receive a privacy violation notice, please keep in mind that a privacy violation is separate from a Community Guidelines violation, and receiving a privacy violation notice does not automatically result in a strike,” a company representative said last month. share The YouTube Community site provides creators with direct updates on new policies and features.