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Meta plans to bring more generative AI technology to games, particularly VR, AR and mixed reality games, in a bid to reinvigorate its flagging metaverse strategy.
be Job InformationMeta aims to research and prototype “new consumer experiences” with new types of gameplay powered by generative AI, such as games that “change with each play” or follow “non-deterministic” paths. At the same time, the company aims to build generative AI-powered tools or partner with third-party creators and vendors that could “improve workflow and time to market” for games.
The focus will be on Horizon, the Meta family of metaverse games, apps and creation resources, but there is potential to expand to games and experiences on “non-meta” platforms like smartphones and PCs.
“This is a space that is still in its infancy, but has the potential to create new experiences that cannot even exist today,” the job listing states. “Innovation in this space has the potential to have a dramatic impact on the ecosystem by increasing efficiencies and enabling the creation of more content.”
Meta did not respond to a request for comment.
The new effort comes as Meta’s Reality Labs, the division responsible for the company’s various metaverse projects including the Meta Quest headset, is yet to find a blockbuster product. Tens of millions of quest unitsthe It was hard Engage users with Horizon’s mixed reality platform Billions of dollars in operating losses.
Meta recently shifted its metaverse platform strategy to allow third-party headset makers to license some of Quest’s software-based features, such as hand and body tracking. Increased Investing in Metaverse Gaming Projects — Reportedly This was born out of Meta CEO Mark Zuckerberg’s personal interest in developing games for the Quest headset.
Meta has previously expressed interest in generative AI metaverse experiences.
In 2022, Zuckerberg prototypea builderbot can build parts of virtual worlds by describing them with prompts like “Let’s go to the beach.” And last year, Meta CTO and head of Reality Labs Andrew Bosworth described generative AI tools in a blog post that could help create a “level playing field” in the creation of Metaverse content.
“Instagram is helping everyone become a creator. [these generative AI tools] “It’s not just about empowering individual creators,” he writes.[T]It also acts as a power multiplier for developers, giving smaller teams the power of larger studios and generally accelerating innovation.”
Generative AI is also starting to make inroads in game development, with Disney-backed in-world and Artificial agency This technology can be applied to create more dynamic game dialogue and narrative, and many platforms now offer tools to generate game art assets and character voices via AI. Chagrin Some game creators fear for their livelihood.
Meta earlier this year, Billions Focusing on generative AI, Top level The team is focused on generative AI products, such as AI characters and advertising. Warned The company said it would take “years” for it to turn a profit on generative AI, suggesting the investment is unlikely to turn around Reality Labs’ fortunes anytime soon.