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Since launching the first Prime Day in 2015, Amazon has seen the 48-hour event generate huge revenue, and new estimates predict that this year’s Prime Day, which runs from July 16-17, could be Amazon’s biggest ever, surpassing last year’s $12.7 billion in sales.
Adobe Analytics, Adobe’s e-commerce research division, Over 85% Top 100 US Retailers Reuters Amazon said Monday that spending on its two-day Prime Day event this week could reach about $14 billion, up 10.5% from last year.
Prime Day is an exclusive event for Amazon Prime members, whose monthly membership costs $7.49 for students and $14.99 for everyone else.
The expected increase in sales this year is 10.5%, outpacing the 6.1% increase in Prime Day sales from 2022 to 2023. Global sales are expected to reach $12 billion in 2022, rising to $12.9 billion the following year. Statista Estimated value. Amazon is Biggest sales day ever On the first day of Prime Day last year.
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In the 10 years since Amazon held its Prime Day event, the e-commerce giant has seen sales from the event soar. Every yearFor example, from 2019 to 2020, Amazon’s Prime Day revenue increased by more than $4 billion, from $7.16 billion to $10.39 billion.
How does Amazon continue to make money on Prime Day?
The answer may lie in the timing of the sale and the growing number of Prime members who have access to it.
Prime Day is a big back-to-school opportunity, especially for clothing and electronics, and Adobe Analytics expects Prime sales in back-to-school categories to see “very strong momentum,” according to Reuters.
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Adobe also predicts that electronics will be the most discounted category this year, with a 22% discount. Clothing, home goods and furniture, and sporting goods are expected to see discounts of 20%, 17%, and 11%, respectively.
More and more households in the United States are choosing Prime membership. Between 2017 and 2020, the number of Prime members increased by Doubling The percentage of Amazon sellers offering expedited Prime shipping will increase from 100 million to 200 million Increased From about 60% to over 80%.
Amazon packages sent during the Prime event will likely use 100% recycled paper stuffing instead of plastic air pillows. Amazon has committed to switching all of its North American deliveries to this method by the end of the year, and has already replaced 95% of its shipping packaging so far.
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