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Apple is Underdogs: OOO (Out of Office) The tech giant pulled the series, which is set in Thailand, after complaints that certain scenes stereotyped Thailand and its people.
Apple has reportedly apologized to the people of Thailand for its fifth movie. Underdog series. This ad series depicts a group of travel-weary office workers using various Apple products to travel the world.
Some viewers posted comments criticizing the film’s use of a sepia-toned filter to make Thailand look underdeveloped, as well as the film’s choice of costumes and backgrounds, including an airport scene that uses outdated depictions of Thai people.
Satra Sripan, spokesman for Thailand’s lower house tourism committee, called for a boycott of the ad.
“Thai people are extremely unhappy with this advertisement,” Sriphann said in a statement. “We encourage Thai people to stop using Apple products and switch to other brands.”
Apple apologized shortly after removing the ad from YouTube, and lawmakers are also planning to invite Apple representatives to discuss the ad and how Thailand is portrayed in the film.
“Our aim was to celebrate the optimism and culture of the country and we apologize for not fully capturing the vibrancy of Thailand today,” the statement said.
This is the second time this year that Apple has apologized for a commercial. Advertising Age The company says it has “missed the mark” with the new, thinner iPad Pro. The commercial shows a giant pneumatic press crushing a ton of items used in or representing creative endeavors, including musical instruments, paints, a typical arcade cabinet, and camera equipment. The steel crusher crushes everything flat and then lifts it out to reveal an intact iPad sitting on top of the steel block at the bottom, which a voiceover describes as “the most powerful, thinnest iPad ever.”
Artists, musicians, and other creatives were upset by the ad’s suggestive tone, which suggests that generative AI would replace human artistic endeavor. Apple has vowed to pull the ad from television, but it remains on its YouTube page with comments disabled.
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