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Condé Nast and OpenAI have signed a multi-year agreement that will allow the AI media giant to use its owned content (which includes New Yorker, Vogue, Vanity Fair, Bon Appetit, and of course WIRED) to surface articles from these publications in both ChatGPT and the new SearchGPT prototype.
“It is critical that we serve our readers where they are and embrace new technologies, while also ensuring proper attribution and compensation for the use of our intellectual property,” Condé Nast CEO Roger Lynch said in a company-wide email. In discussing the deal, Lynch pointed to the ongoing turmoil within the publishing industry, noting that technology companies have made it harder for publishers to make money and recent changes to traditional search.
“Our partnership with OpenAI will begin to supplement some of that revenue, allowing us to continue to protect and invest in journalism and creative endeavors,” he wrote.
Lynch testified before Congress earlier this year about how AI companies like OpenAI trained their models, coming out in favor of licensing. She has previously been vocal about AI companies using content without first getting permission, calling the data “stolen.” After WIRED reported on AI search engine startup Perplexity’s web scraping practices earlier this year, Condé Nast sent the company a cease and desist letter demanding it stop using its content.
Specific terms of the partnership were not disclosed, and OpenAI declined to comment on the terms of the deal.
As OpenAI noted in a blog post announcing the deal, this isn’t the first media company to partner with a generative AI company. Publishers like The Atlantic, Axel Springer, and TIME have already inked deals, as have platforms like Reddit and Automattic, owner of WordPress and Tumblr. Most of the big AI companies have scraped the internet to gather training data without first licensing the copyrighted material. This has led to a flurry of lawsuits against the companies, including other news organizations like The New York Times, which claim the practice is unfair. And now, a growing wave of publishers are choosing to work with the AI giants.
This is a developing story, check back for updates.
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