OpenAI announced the partnership with Condé Nast on Tuesday. MicrosoftProducts from Google-backed artificial intelligence companies, including ChatGPT and SearchGPT, will be able to surface content from outlets including Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired and Bon Appétit.
“With the introduction of the SearchGPT prototype, we are testing new search capabilities that make finding information and trusted content sources faster and more intuitive,” OpenAI wrote. Blog Post“By combining our conversational models with information from the web, we deliver fast, timely answers from clear, relevant sources.”
OpenAI added that SearchGPT’s prototype provides direct links to news articles, and the company plans to “integrate the best parts of these features directly into ChatGPT in the future.”
This is the latest in a recent trend of some media outlets partnering with AI startups such as OpenAI to do content deals.
In July, Perplexity AI introduced a revenue-sharing model for publishers following more than a month of plagiarism allegations. Media and content platforms such as Fortune, Time, Entrepreneur, The Texas Tribune, Der Spiegel, and WordPress.com were among the first to join the company’s “Publisher Program.”
OpenAI and Time announced a “multi-year content agreement” in June that will give OpenAI access to current and archived articles from Time’s 100-year history, and will allow OpenAI to surface Time content within its ChatGPT chatbot in response to user questions, according to one media outlet. press releaseand will use Time’s content “to enhance their products” or possibly to train AI models.
OpenAI announced a similar partnership with News Corp. in May, giving OpenAI access to current and archived articles from publications including The Wall Street Journal, MarketWatch, Barron’s and the New York Post. Reddit also announced a partnership with OpenAI in May to allow it to train AI models on Reddit content.
As AI-generated content becomes more prevalent, other news publications and media outlets are also stepping up aggressively to protect their business.
The Center for Investigative Reporting, the nation’s oldest nonprofit news organization, Sued OpenAI and its main backer, Microsoft, filed the lawsuit in federal court in June for alleged copyright infringement after facing similar lawsuits from publications including The New York Times, the Chicago Tribune and the New York Daily News.
In December, The New York Times filed suit against Microsoft and OpenAI, alleging intellectual property infringement related to the company’s journalistic content that appeared in ChatGPT’s training data. According to documents filed in the U.S. District Court for the Southern District of New York, the Times said it seeks to hold Microsoft and OpenAI liable for “billions of dollars in combined statutory and actual damages” related to the “unlawful copying and use of The Times’ uniquely valuable work.” OpenAI disagreed with The Times’ description of the incident.
The Chicago Tribune, along with seven other newspapers, suit In April.
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