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No more suffering for fashion, says Spanx founder Sara Blakely. SneaksA new shoe brand that combines the casual atmosphere of sneakers with the luxury of high heels. Blakely has created the “Luxury Hybrid Stiletto.” Recent Posts It quickly spread.
“So here we go again…. I’ve invented a new product. Back in startup mode. Now GOOOO!” Blakely wrote. In a subsequent post, she explained her motivation for inventing the new shoes: “For 25 years, it has been my mission to advocate for women through products – products designed without comfort in mind. We’ve been told the excuse that beauty is pain… but does it have to be? When people ask me why shoes and why now, I answer: ‘Have you ever worn high heels?!’ Ever since I started wearing high heels, I’ve dreamed of inventing a comfortable high heel. Needless to say, I was growing bored with the options in my closet. I longed for an entirely new kind of shoe that would inspire my sense of playfulness and make me excited to get dressed again.”
Related: 3 Cold Calling Secrets from Spanx Founder Sara Blakely
The announcement of Sneex’s 2024 lineup sees the unveiling of designs by The Blake, The Icon and The Tepper, each promising to tackle the well-known rigours that come with wearing high heels.
Sneakes’ arrival comes about three years after Blackstone bought a large stake in the shapewear giant pioneered by Blakely two decades ago, a deal that valued Spanx at $1.2 billion and cemented Sneakes’ status as a billionaire entrepreneur.
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