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Yelp has filed an antitrust lawsuit against Google. The move marks the end of years of hostility between the two companies. Assert Google is using its control over online search to dominate local search and prioritize its own reviews. CNN Regarding the lawsuit.
“Google is abusing its monopoly power in general search to keep users within its proprietary ecosystem and discourage them from going to rival sites,” said Jeremy Stoppelman, co-founder and CEO of Yelp. “This anticompetitive conduct siphons traffic and advertising revenue from vertical search services like Yelp, which provide objectively higher quality local business content to consumers,” the lawsuit said.
The US case could carry more weight following a Department of Justice lawsuit over search. While no sanctions were imposed on Google in its August ruling, the Yelp case is likely to be the first of many to be brought by the tech company’s competitors.
While the lawsuit has focused on the United States, Yelp has also criticized Google’s practices abroad. The European lawsuit was intended to loosen Google’s grip on search results by establishing rules to prevent big tech companies from favoring their own services. But Yelp Google’s attempts to comply with the DMA have actually made users less likely to leave the Google ecosystem.
We’ve reached out to Google for comment and will update if we hear back.
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