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Is AI worth paying four times as much for a Canva subscription?
Design software service Canva is increasing membership prices for users around the world. Reports from US users About X Canva has informed users that the cost of its five-person team subscription has increased from $120 to $500 per year. By email The company said it would cut the increased price by 40 percent next year, to $300, but that’s still a $180 increase.
The company is worth $26 billionhave 185 million monthly users worldwideand may be in the works. Go public.
Canva justifies the price increase by touting its new AI features.
“Our product suite has grown significantly over the last few years with the launch of new products such as Visual Suite and Magic Studio,” a Canva spokesperson said. In a statement.
Visual Suite Features include AI-powered writing, slideshows from prompts, AI-powered document website-making, and more. Magic Studio It uses AI to turn written concepts into social posts, videos, and slideshows.
Related: From college dropout to millionaire: 5 entrepreneurial lessons from Canva co-founder Melanie Perkins
Even if the new features are equipped with AI, subscribers will still be Frustration Price increase. 1 user of X attention Small and medium-sized businesses are likely to be the most affected by the price changes.
Canva Multi-year partnership renewed Last month, Getty Images announced that it would be providing its customers access to images and videos, AI startup Leonardo.ai In July, Leonardo announced that it would develop a new AI product. 120 people The team is Canva 4,000 people You secure workforce as part of the acquisition.
“We see that every AI feature we add to Canva helps shorten the time it takes to turn an idea into a real product,” said Canva CEO Melanie Perkins. I said in July.
Canva CEO Melanie Perkins. Photo by David Paul Morris/Bloomberg via Getty Images
Incorporating AI into your business isn’t cheap and comes with significant environmental costs.
It currently costs more than $100 million to develop an AI model, and prices are expected to only rise in the coming years, according to AI researchers. Also estimate It takes 30 times more energy to get an AI to generate text rather than retrieving it directly from the source.
Related: New Google report reveals hidden costs of AI
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