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Gary Vaynerchuk is known on social media as serial entrepreneur Gary Vee. Worth over $200 millionHe’s launching a new four-month accelerator to help founders transform from within (but for a fee).
Accelerators are Viv (Pronunciation is “vive” resembles the number “5”, And it’s being done through Vaynerchuk’s creative and media agency, VaynerX, he said. EntrepreneurWe provide a small group of 12 founders and company leaders with a personalized program to help them grow in all areas – business, personally and as leaders.
“We feel like we’ve been through and will continue to be through a time in the business where people need to step up significantly, both mentally and physically,” Vaynerchuk said. “We think this is a huge thing for us.”
It will include 14 hours of live sessions with celebrities like Deepak Chopra and Bobby Brown, a three-day summit in Santa Fe, executive coaching, peer-to-peer sessions, etc. The program has admitted around a dozen founders in its first batch. 3 months ago In stealth mode.
The program costs $50,000 to participate, and there is already a waiting list.
Andrea Sullivan, Gary Vaynerchuk, and James Orsini, president of startups at VaynerX. Photo courtesy of VaynerX
Vaynerchuk says vYve was born because of “demand from the outside and a journey from the inside.” As it scaled, he realized VaynerX’s interactions with its corporate and startup founder clients went beyond just tactics and marketing strategies.
Related: The World of Gary Vaynerchuk
“There was a lot more empathy, emotional intelligence and what we might call spirituality in this work,” Vaynerchuk said, “so it was more heartfelt and it was beautiful.”
Based on what he saw, Vaynerchuk identified opportunities to “level up” leaders both emotionally and tactically. vYve focuses on mental and emotional wellness, which is part of stepping up to higher professional success, Vaynerchuk explained.
Related: Gary Vaynerchuk urges people to stop doing these 3 things on social media
One of the attractions of this program is the opportunity to meet Vaynerchuk himself. 10.2 million He built a following on Instagram and made his fortune through businesses such as restaurant booking app Resy. Acquired by American Express In 2019, the winery Empathy Wines Acquired by Constellation Brands 2020. The vYve program will feature a two-day in-person kickoff session with Vaynerchuk, as well as additional one-on-one sessions.
Vaynerchuk recently had a one-on-one with someone currently in the accelerator program who told her she wanted to do the right thing for her team after a problem she had with her boss. Vaynerchuk assured her that her team “are not 6-year-olds in kindergarten. They’re in their 40s and 50s, making more than $500,000 a year, and should be able to handle the kind of situation she was describing.
Other vYvers may be dealing with insecurities and fears that impact their management style.
“One of the things that excites me most about this program is that even after reaching the highest levels, self-esteem is still an issue for some people,” Vaynerchuk said, “and we need to talk about that.”
Andrea Sullivan, chief marketing officer at VaynerX, said: Entrepreneur Despite the $50,000 price tag, “we haven’t had a problem with interest,” she said. The program has a waiting list, and she said the first group of vYvers felt like “a worthwhile investment.”
“They’re definitely coming back,” Sullivan said.
Related: Gary Vaynerchuk on the power of authenticity and accountability
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