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Applebee’s, one of America’s most popular casual dining chains, is taking a bold approach to winning the loyalty of NFL fans. Multi-Year Partnership Partnering with the league: Capitalizing on the popularity of the sport, Applebee’s is looking to solidify itself as a go-to spot during the NFL season.
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“Applebee’s fans are NFL fans, which is why we’re thrilled to bring together America’s Favorite Grill + Bar with America’s No. 1 sport to create a fun, engaging experience for everyone,” said Joel Jasinski, Applebee’s CMO. In a statementAccording to Nation’s Restaurant News.
Applebee’s has been successful in earning the loyalty of NFL fans, and its brand recognition among this demographic is a testament to an effective marketing strategy. NFL fan recognition is at 92%, According to According to YouGov research, Applebee’s is the most recognized restaurant brand in its category.
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The deal includes exclusive NFL-themed promotions designed to appeal to football fans, such as 50 Cent’s boneless wings on game day. The promotion capitalizes on the wings’ tradition as a staple at football viewing parties and get-togethers. Chicken wings have become synonymous with the sport, especially at events like the Super Bowl, where Americans spend an estimated $1,000 on them. 1.5 Billion WingsThis deal will be a big attraction for consumers.
Applebee’s also introduced “bucket cocktails,” group-sized drinks served in buckets, designed to increase foot traffic during NFL games.America’s Popular Boneless Wings“
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Last March, Applebee’s announced it was teaming up with IHOP to launch a joint restaurant concept. Dine Brands Global, the owner of both companies, said the two locations would open co-branded restaurants with combined cooking areas and seating arrangements. The two locations would reportedly keep the IHOP and Applebee’s areas separate.
read more: National Restaurant News
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