Tony J Selimi – TJS Cognition Ltd – Unleashing Your Potential To Achieve Personal Excellence Professional Growth and Maximizing Business Potential

As an Industry Superstar, Tony’s mission is to inspire and teach people of all professions, nationalities, creeds, and colors how to become purposeful and disciplined masters of themselves and dedicated and inspired leaders and teachers of others, thus exemplifying high human potential. He founded TJS Cognition Ltd, dedicated to exploring, expanding, and evolving the frontiers of human awareness and potential.

Tony is one of the world’s foremost qualified transformational life coaches and business growth experts specializing in human behavior and purposeful and authentic living, leading, and loving.

Selimi leverages their education, expertise, and experiences to significantly grow their income, impact, and stay on a meaningful life path. Tony believes we can solve humanity’s ever-growing challenges through better education and greater collaboration.

The past three years have undoubtedly been challenging for businesses worldwide. However, as we look toward the future, there are several strategies that businesses can implement to prosper in 2023 and beyond.

1. Embrace technology: The pandemic has accelerated technology adoption in many industries. Businesses that have been able to pivot and adapt to new technologies have thrived. In 2023, it will be even more critical for businesses to embrace technology to stay competitive and meet the changing needs of consumers.

2. Focus on customer experience: In a world where consumers have more choices than ever, businesses prioritizing the customer experience are more likely to succeed. This means investing in customer service, personalization, and creating a seamless experience across all touchpoints.

3. Build resilience: The past two years have highlighted the importance of resilience in business. Companies that have weathered the storm and adapted to changing circumstances will likely succeed in the long run. Building resilience means having a solid business plan, diversifying revenue streams, and preparing for unexpected challenges.

4. Prioritize sustainability: Consumers are increasingly concerned about sustainability and the impact of their purchases on the environment. Businesses prioritizing sustainability and reducing their carbon footprint are more likely to attract and retain customers in 2023 and beyond.

5. Foster a strong company culture: A strong company culture can help attract and retain top talent, improve employee morale, and drive business success. In 2023, businesses should create a positive, inclusive workplace culture supporting employee growth and development.

In my experience, the businesses that I have assisted to thrive during the past three years have been those that have been able to adapt quickly, prioritize their customers, use the time to innovate, and build resilience. By embracing technology, investing in coaching and training employees, introducing well-being programs, focusing on the customer experience, prioritizing sustainability, and fostering a strong company culture, businesses can position themselves for success in 2023 and beyond.

The pros of working from home

1. Flexibility: Working from home allows for greater work schedule and location flexibility.

2. Cost savings: Employees can save on commuting, parking, and other work-related expenses.

3. Increased productivity: Some studies have shown that employees who work from home are more productive due to fewer distractions and a quieter work environment.

4. Improved work-life balance: Working from home can allow for a better balance between work and personal life, as employees can more easily attend to personal responsibilities.

Cons of working from home

1. Isolation: Working from home can be isolating, as employees may miss out on social interactions and opportunities for collaboration.

2. Lack of work-home boundary: It can be challenging to separate work and personal life when working from home, leading to longer work hours and burnout.

3. Technology issues: Technical difficulties can arise when working from home, such as internet connectivity problems or issues with remote access to company systems.

4. Distractions: Working from home can also lead to distractions from family members, pets, or household chores.

Overall, working from home can benefit employees and employers, but weighing the pros and cons and finding a balance that works for everyone is essential.

As the world started to lockdown, all of my pre-booked flights and Vital Planning, my exclusive five-day one-on-one training retreats, were canceled. The first thing I did, was to call each client and let them know that my coaching and training services would be delivered via Zoom. While a few clients canceled their sessions and coaching programs because they no longer had any income coming in, many more reached out to help them adapt to new ways of doing business, keep their remote staff motivated, and help them draw detailed plans of what they needed to do to grow in this new normal.

Other reasons why clients from all over the world booked transformational coaching sessions via Zoom during COVID-19 include:

1. Coping with stress and anxiety related to the pandemic and its impact on their lives.

2. Adjusting to a new work-from-home routine and managing work-life balance.
3. Dealing with isolation and loneliness due to social distancing and quarantine measures.

4. Addressing mental health concerns such as depression, anxiety, and trauma.

5. Improving communication and relationships.

6. Addressing mental health concerns such as ADHD, OCD, suicidal thoughts, overthinking, etc.

The rise of inflation due to war and the drastic changes that Brexit brought can significantly impact businesses, leading to increased costs for goods and services, reduced purchasing power, and decreased profitability.

Here are some strategies that I used to assist my clients, who are business owners, to combat the rise of inflation:

1. Adjust pricing: Business owners can adjust their pricing strategies to account for inflation. This may involve raising prices for products or services to reflect increased costs.

2. Control costs: Business owners can take steps to control costs by reducing waste, improving efficiency, and negotiating better deals with suppliers.

3. Diversify revenue streams: Business owners can diversify their revenue streams to reduce their reliance on a single product or service. This may involve expanding into new markets or developing new products or services.

4. Invest in technology: Investing in technology can help businesses become more efficient and reduce costs over time. This may involve automating specific processes or implementing new software systems.

5. Hedge against inflation: Business owners can hedge against inflation by investing in assets likely to appreciate over time, such as real estate or commodities.

In terms of personal experience, I have implemented some of these strategies to combat the rise of inflation caused by Brexit, the war between Russia and Ukraine. However, the method used will vary depending on the business’s nature and inflation’s impact on its operations.

Online selling has become increasingly important in the global economy, and new technologies and trends are constantly emerging. Here are some of the trends and technologies that are likely to have the most significant impact on online selling in the coming years:

1. Artificial Intelligence (AI): AI is already being used by many businesses to improve the online shopping experience for customers. This includes chatbots, personalization, and recommendation engines. As AI technology advances, it will likely become an even more critical part of online selling.

2. Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies are already being used by some businesses to create immersive online shopping experiences. As these technologies become more advanced and accessible, they will likely become more widespread in online selling.

3. Voice Commerce: With the rise of smart speakers and voice assistants, voice commerce is becoming an increasingly important part of online selling. In one of the businesses I have been coaching for the last three years, we worked on optimizing their online shopping experiences through ai and voice search. They are likely to have an advantage in the years to come.

4. Social Commerce: Social media platforms, with features like Instagram Shopping and Facebook Marketplace, are becoming more critical for online selling. As social media evolves, it will likely become an even more crucial part of online selling. Many of my clients, who are coaches, authors, personal trainers, and other service providers, ask me to teach them how to maximize their social media to grow their profits.

5. Sustainability: Consumers are becoming more environmentally conscious, and businesses that demonstrate their commitment to sustainability will likely have an advantage in online selling. This includes everything from eco-friendly packaging to carbon-neutral shipping options.

In conclusion, the technologies and trends mentioned above are likely to significantly impact the world of online selling in the coming years. While I don’t have personal experience with Cryptocurrency, Blockchain, NFT’s, they are all areas of active development, risk-taking, and investment, and businesses that can stay ahead of the curve are likely to be the most successful in the long run.

If I could have dinner with three people, dead or alive, I would choose:

1. Albert Einstein: Einstein was one of the most brilliant minds in history, and I would love to have the opportunity to pick his brain about his theories and insights into the universe.

2. Maya Angelou: Angelou was a gifted writer and poet who overcame many challenges in her life. I would love to hear her perspective on creativity, resilience, and the power of words.

3. Elon Musk: Musk is a visionary entrepreneur who is pushing the boundaries of what is possible in fields like space exploration and renewable energy. I would love to hear about his experiences building and leading some of the most innovative companies in the world. I would love to be his trusted coaching partner and support him in overcoming challenges that arise in every aspect of his life. Be the light that illuminates dark areas in his personal, relationship, business, and social life.

These three individuals represent some of the most brilliant and creative minds in history, and I believe that a conversation with them would be both enlightening and inspiring.

Over the years, I have read the books of thousands of unique authors, and I believe the more you read, the more your worth grows. Here are five books that inspired me to be an author:

1. “Thinking, Fast and Slow” by Daniel Kahneman: This book explores the way our minds work and how we make decisions. It covers cognitive biases, heuristics, and the difference between intuitive and deliberate thinking. It’s an excellent read for anyone interested in psychology, decision-making, or critical thinking.

2. “The Lean Startup” by Eric Ries: This book is a must-read for anyone interested in entrepreneurship or starting a business. It covers the lean startup methodology, emphasising rapid experimentation and customer feedback to develop products and services. It’s an excellent resource for anyone looking to build a successful business from scratch.

3. “Sapiens: A Brief History of Humankind” by Yuval Noah Harari: This book provides a fascinating overview of the history of humanity, from the emergence of Homo sapiens to the present day. It covers topics like agriculture, religion, science, and politics and provides a thought-provoking perspective on the evolution of human society.

4. “The Power of Habit” by Charles Duhigg explores the science of habit formation and how we can use this knowledge to change our behaviour and achieve our goals. It’s an excellent read for anyone developing or breaking new habits.

5. “The 7 Habits of Highly Effective People” by Stephen Covey is a classic in personal development. It covers seven habits that can help individuals become more effective personally and professionally. It’s an excellent resource for anyone looking to improve their productivity, communication, and leadership skills.

What I have helped some of my clients with is writing their books. You can learn a lot about yourself when you write books. Most importantly, on this journey, you learn to overcome writer’s block and the imposter syndrome many of us authors have at the beginning of our writing journey. When I wrote my first book, A Path to Wisdom, I realized how much I knew that I did not know. Similarly, I observe this phenomenon in clients I have assisted in writing fiction or non-fiction books. You walk away from your writing experience, knowing that you have the potential to provide valuable insights and knowledge to anyone who reads them.