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For businesses, TikTok is a platform with the potential to do more than participate in the latest dance crazes and humorous trends.over 1 billion per month active userTikTok is full of potential customers for your brand, and its easy-to-use video sharing features make it the perfect platform for increasing transparency with your followers and building the trust you need to attract new consumers. But how should you start?
where 8 members Young Entrepreneur Council We provide some of their recommendations. Consider implementing one or all of these creative ideas into your video marketing strategy to improve relationships with your current customers and attract new customers.
Members from the left in the photo.
Photos courtesy of each member.
1. Share an “unboxing” video
Brands can be more transparent with their followers and attract new customers through ‘unboxing’ videos via video sharing platforms. Videos like this help showcase the quality of the product and the attention to detail in packaging and shipping. This allows you to build trust with your existing customers and attract potential customers to purchase. – Andrew Munro, Affiliate WP
2. Answer customer questions
Video-sharing platforms like TikTok are great for “Ask Me Anything” sessions and Q&As. These help brands answer the public and address various product and process questions. Not only does this increase transparency, but it also allows brands to engage with their respective target audiences, helping them attract qualified leads and customers. Stephanie Wells, formidable form
3. Document your entrepreneurial journey
The most creative way brands can use video platforms like TikTok is to chronicle their entrepreneurial journey like a TV show. People love following the stories of great entrepreneurs in real time. Through drama, intrigue, and transparency, video-sharing platforms can attract attention and turn them into paying customers who feel personally invested in their success. Rob Hoffman, contact studio
4. Emphasize your mission and the impact of your work
Brands can use TikTok to share information about their values, mission and goals, and showcase the actions they are taking to make a positive impact on the world. May contain content that emphasizes the Brands help followers understand their motivations and build trust and credibility. – Vikas Agrawal, infobrands
5. Provide a behind-the-scenes look
One creative way is to create behind-the-scenes content that gives a glimpse into the inner workings of your brand. This includes videos that show the manufacturing process of the brand’s products, the day-to-day operations of the company, or the people who work there. In this way, brands can build trust and demonstrate their commitment to transparency. – candice georgiadis, digital day
6. Discuss the pros and cons
Yes, it’s important to share your company’s successes, but it’s also important to share your challenges and struggles. Customers can learn more about your company (both good and bad) if they want to. By showing both positive and negative sides, viewers can see your company as being sincere and can better connect with the real people behind your brand. Shu Saito, all filters
7. Showcase genuine customer reviews
Video sharing platforms like TikTok are great for social proof. People are generally indecisive when it comes to purchasing and rely on recommendations from others. Sharing genuine customer reviews and testimonials across different use cases ensures transparency and helps people decide if your brand is the right solution. It certainly helps attract more customers. Chris Klossowski, easy digital download
8. Help customers solve problems
Brands can leverage platforms like TikTok to connect with relevant audiences by helping solve problems. By offering solutions to the problems faced by audiences representing specific niches, brands can build trust and attract new customers. Additionally, uploading solution-oriented how-to content increases transparency, humanizing your brand and making it more relatable to your audience. – Jared Atchison, WP Forms