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“Always Good” experiences include Super Bowl TV spots and a range of digital activations powered by AR and AI technology.
The Kansas City Chiefs will face the Philadelphia Eagles in Super Bowl VII this week. But if you’re anything like me, you’re far more interested in the annual lineup of hilarious commercial spots that air during the big games.
This year, one of America’s leading avocado brands, Avocados from Mexico (AFM), recently unveiled a teaser for its Super Bowl 9 digital activation.according to official releasethe “Always Good” experience will include TV spots featuring actress Anna Faris during the Big Game and a series of interactive activities powered by technologies such as Augmented Reality (AR) and Artificial Intelligence (AI). It is included.
For example, you can connect your Spotify account to create AFM songs based on your personal listening habits. Another experience uses a combination of AR and AI technology to remix Avocado brand music from Mexico. Instead of instruments or controllers, performing different facial expressions triggers different sounds from the brand.
“With its latest Super Bowl digital activation, AFM demonstrates its brand expertise, innovation and commitment to creating engaging and interactive consumer experiences.” Said Ivonne Kinser, vice president of marketing and innovation at Avocados From Mexico, said: From the launch of the brand new Sonic DNA, to the use of cutting-edge technology and personalized power experiences, the campaign demonstrates the brand’s ability to stay ahead of the curve and create truly memorable and impactful digital experiences. is what you do. ”
Avocados From Mexico’s Super Bowl ad will air during the big game on February 12th.according to wishCampaigns also offer an additional experience that allows tweets to be created using the popular AI software ChatGPT. The 30-second TV spot will use a QR code that leads to the experience. For more information, see: here.
Featured Image Credit: Mexican Avocado