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Everyone makes mistakes from time to time, and entrepreneurs are no exception. With so many pressures and responsibilities that affect not only themselves, but also their employees and customers, it is almost inevitable that entrepreneurs make the occasional bad decision. However, big mistakes can lead to big consequences and damage an entrepreneur’s reputation.
But that doesn’t necessarily mean there is no chance of redemption. where 8 Young Entrepreneur Council Members discuss what entrepreneurs can do if they’re trying to improve their brand after making a mistake, and why these methods are so effective in turning things around.
Members from the left in the photo.
Photos courtesy of each member.
1. Own Your Past
The first step before improving a damaged brand is owning the choices that led to the mistake. Viewers don’t expect you to be perfect, but they do expect you to be honest. Being accountable shows that you are responsible, that you have integrity, and that you are approachable. Audiences love when someone can take personal responsibility and bounce back. Admitting your mistakes will make you a much stronger entrepreneur in the long run. – Shu Saito, all filters
2. Emphasize lessons learned
When presenting their personal brand, entrepreneurs often present themselves as a constant force of nature. They are so focused on showing past victories and achievements that they forget the human side that makes brands relatable. We’ve all made mistakes in the past and will probably continue to make them in the future.But that’s how we learn, evolve and grow to be better than we were yesterday. If you made some mistakes and want to improve your brand, highlight those mistakes and lessons learned. Don’t present yourself as a god, but as someone other people can relate to and be inspired by. – Jared Atchison, WP Forms
3. Ask your network for feedback
One thing entrepreneurs can do to improve their brand is reach out to their network and ask for feedback. By asking trusted contacts and colleagues for feedback, entrepreneurs can gain valuable insight into their strengths and weaknesses, both professionally and personally. This feedback helps entrepreneurs identify areas for improvement and develop a plan for success. Additionally, entrepreneurs can show their network that they take their professional development seriously by demonstrating initiative and commitment to personal growth. This helps strengthen your personal brand and build relationships with potential partners and investors. – Andrew Munro, Affiliate WP
4. Communicate with your team and other stakeholders
Mistakes shouldn’t get in the way of your entrepreneurial journey. Mistakes are temporary. Don’t let them decide your future. Mistakes are just the road to success. By reflecting on what went wrong and identifying lessons learned, you can use that knowledge to plan for the future and take action to move forward. Mainly you need to communicate with your team and stakeholders. If a mistake affects your team or business partners, it’s important to be transparent and honest about what happened. This helps build trust and strengthen relationships. Also, make a plan for moving forward. This may include changing processes or seeking additional support or resources. – Kelly Richardson, infobrands
5. Collect lots of data
If someone has made mistakes in the past, they may not have amassed enough information to make an informed decision. So this time around, entrepreneurs should do thorough research and take action. A detailed assessment of the brand, current market trends, and competitive landscape should be conducted to gather relevant information that facilitates informed decisions. This is an effective approach because data never lies. Trusting your gut and making decisions can backfire, but research-backed decisions often yield promising results. – Chris Klossowski, easy digital download
6. Share your stories and knowledge in books
One way entrepreneurs can improve their brand is by writing a book. This could be a memoir, a how-to guide, or a fictional novel. Books are the most impressive way to tell your story and share your knowledge with the world. – Christine Kimberly Marche, Market Media, LLC
7. Be the person you want to be seen
actions rather than words. When you’re in a place where you can be sure your mistakes are a thing of the past, you can make your new intentions known to the world. If you continue to be the person you want to be seen, eventually your brand will catch up to what it should be. Focus on encouragement and try to be who your brand wants to be as often as possible. – Tyler Bray, TK trailer parts
8. Show off new achievements
One step an entrepreneur can take to improve their brand is to create a blog or website that showcases their work and accomplishments. This is effective because it allows you to control the narrative and shape your public image. By creating a website, you can create content that highlights your strengths and accomplishments while downplaying your past mistakes. In addition, it provides an online his platform to showcase ideas and projects, helping build a reputation as an expert in the field. – Josh Kolbach, Wholesale Suite
