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Qualcomm is also involved in the partnership.
Last week, Samsung held its biannual Galaxy Unpacked event and revealed some updates about its Galaxy S23 hardware lineup. That said, Qualcomm CEO Cristiano Amon and Google Senior Vice President of Android Hiroshi Rockheimer joined Samsung’s TM Roh on stage, and all three companies have partnered to develop a new XR experience. The most exciting news came at the end of the presentation when we announced that
“An exciting area where Google has long invested in both experience and technology is AR and VR,” Hiroshi said. official release“These technologies are essential to this new phase of computing because they have the potential to change the way we interact with people and information to get things done in the real world.”
talk Washington Post, Samsung has confirmed its interest in developing an “augmented reality” device. Recently, we’ve seen various hardware manufacturers use passthrough technology to deliver immersive mixed reality experiences in headsets like the Meta Quest Pro and Pico 4. It’s unclear if Samsung’s upcoming XR devices will utilize such technology.
Samsung was careful not to reveal information about specific products or launch windows during the event. All we know so far is that there is a partnership between Samsung, Google and Qualcomm. That said, we can speculate as to what the company is trying to do.

Qualcomm has long been a leading provider of mobile processors among VR hardware makers. So it makes sense for Samsung to seek help from the company to develop its own line of standalone XR devices. Besides, Samsung already has considerable experience in developing VR hardware. In 2015, the company launched the Samsung Gear VR, a head-mounted VR display powered by a compatible Android smartphone, and in 2018 he launched the Odyssey+, a PC VR headset.
See Samsung’s official Unpacked recap for more details. here.
Feature image credit: Samsung