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TikTok may have gotten a lot of headlines lately, but stable platforms like Instagram still reign supreme, with about 4.25 billion monthly visits and 1.39 billion daily visits. active user 1 person. This means marketers and social media managers need to be constantly thinking about how to create meaningful content that engages followers and gets their attention.
But getting noticed on social media can be an uphill battle, especially for new businesses.To help with that, members of Young Entrepreneur Council Recommend eight tips for increasing engagement on Instagram for your business and explain why these tactics are so effective, regardless of how many followers you have.
1. Define your brand voice and audience
Define your brand voice and target audience before curating your content. A proactive approach like this allows you to optimize the use of your social media budget. Want to appeal to college students looking for an affordable vacation? Parents looking for products that make parenting easier? Show beach photos and furniture that’s safe for toddlers and easy to assemble Then the change in color tone is different. As a result, the content also changes. Different demographics prefer videos over images or vice versa. Knowing these settings in advance will help you plan your media projects more efficiently using the video editor. – Duran Inch, optimal 7
2. Create “above and below” content for your niche
Once you’ve picked a niche, pay attention to the depth and quality of content in that area. Work on creating best-in-class essential visual content that is authentic and unique. In other words, ask for “above and above” content over the amount of content. It might be easier for him to get 1,000 likes for one piece than it is to get 100 likes each for 10. Take your time and develop one or two stunning visual masterpieces in your niche. Marketing agencies can then set the bar high, using them as examples. for them. – Miles Jennings, recruiter.com
3. Focus on the value you offer your customers
Focus on your target audience. what do they like what do you tell them? what are they already involved in? What problem are you solving for them? Often, especially in the startup phase, we get so excited about what we’re doing for the world that the message is completely about us and me. We are focused on our service. Define how you push the envelope and deliver value to your customers. They usually fall into the categories of education, entertainment, and promotion. Try to be entertaining and educational rather than advertising. Finally post, post, post. Don’t worry about getting the “perfect” phrase or hashtag. Those skills come with time. Post 1-3 times a day, get used to it, adjust it, and keep posting. – Shane Levinson, Arizona carpet
4. Maintain consistency across the board
It’s important to understand that consistency is the foundation of social media success. Maintaining consistency in messaging, posting schedules, and engagement with your audience can help establish trust and position your brand as a trusted source of information and entertainment. Because every audience is unique and what resonates with one person may not resonate with another. Therefore, testing different types of content, posting times, and engagement strategies is essential. Use analytics to track progress and adjust as needed. Engaging with your followers in a consistent and authentic way can foster loyalty and increase engagement. – Abhijit Kardate, Astra WordPress Theme
5. Leverage user-generated content
The most creative and surefire way to increase user engagement on Instagram is with User Generated Content (UGC). Sharing content created by your followers is a great way to thank them for their support and a powerful way to increase engagement. When people see their content shared by your brand, it can make them feel valued and seen, and encourage them to continue interacting with your content. You can encourage your followers to tag your account or use specific hashtags when posting . This makes it easy to find and share content. Then, you can share user-generated content in your own feeds and stories. Brands can also host UGC contests and challenges. This is a fun way to get people excited. – Kelly Richardson, infobrands
6. Invest in quality photography
If you’re starting a social media campaign for Instagram, you’ll need to add the cost of hiring a photographer. The most successful Instagram posts are those with visual appeal, such as beauty, humor, and uniqueness. Low-quality images are quickly skimmed and lose their viral value. Therefore, the cost of professional editing and equipment yields a higher ROI. – peter boyd, paper street web design
7. Keep content light-hearted
Your new business may not be a home brand, but your friendly and happy content welcomes everyone. Keeping your feed light-hearted can increase your engagement on Instagram. With a visual platform, attention-grabbing works with friendly, light-hearted posts. Instagram offers many features that help user engagement with photos and videos. Think memes, sticker stories, user-generated content, and more. This works because memes are highly relevant. They are funny, smart, and feel close to people’s everyday lives. Plus, they’re easy to read, and you can quickly see them and understand the joke or point without having to read the entire caption. Not only does this help attract followers, it also helps the new business create a strong community around its brand. tonica blues, Lead Nicely Co., Ltd.
8. Experiments to find what sticks
Establishing the right foundation on social media is difficult and to be successful you must be willing to experiment with new formats, styles and themes. Experiment with different angles covering products, industries, and general benefits until you find the ideal formula that resonates with your specific audience. While it may be tempting to simply recycle your existing branded content, growing your audience on Instagram can require a completely unique approach. – Philas kitane, amelie sleep mattress